Indonesia – The Indonesian Ministry of Tourism and Creative Economy has unveiled its latest promotional video, inviting global travellers to experience the stunning beauty and vibrant cultural heritage of Mandalika, a hidden gem on Lombok Island in West Nusa Tenggara.
Nestled on the south coast of Lombok Island, Mandalika boasts stunning beaches, crystal-clear turquoise waters, and lush hills that overlook the vast Indian Ocean. Once a hidden paradise for surfers, it has now emerged as one of Indonesia’s most sought-after tourist destinations.
Titled ‘The Secret Colour of Mandalika,’ the video campaign aims to showcase Mandalika as a destination where visitors can embrace their true colours, surrounded by its warm hospitality and stunning landscapes.
Beyond beaches, the campaign also showcases Mandalika’s other colourful attractions, including Mount Rinjani, Indonesia’s second-highest active volcano, and Tangsi, the rare pink beach. It’s an adventurer’s haven with popular surf spots like Selong Belanak, stunning sunsets at Merese Hills, and scenic sites like Otak Kokok Waterfall and Suranadi Lake. Visitors can also shop for local pearls.
Mandalika also invites visitors to immerse themselves in local culture at Sade Village, home to the indigenous Sasak tribe. They can experience the traditional Bau Nyale festival, which celebrates the legend of Princess Mandalika, where both locals and tourists gather to catch vibrant Nyale sea worms along the shore.
To bring Mandalika’s vision to life, the Ministry teamed up with talented young Indonesian artists. The video, directed by seasoned videographer Giri Prasetyo, known for his travel documentaries and commercials, captures his deep passion for Indonesia’s landscapes.
The video features Dara Sarasvati, a popular content creator with over a million Instagram followers, celebrated for promoting Indonesian culture through cosplay and reaction videos. She is joined by Bunyod Saidov, a rising model of Tajik-Indonesian descent, whose international appeal adds a unique dimension to the production.
“As a destination where diverse landscapes, exciting adventures, and vibrant traditions blend seamlessly, Mandalika offers travellers an unforgettable experience. Through this video, we invite the world to discover their true colour in Mandalika,” said Titus Haridjati, The Ministry’s communication and marketing director.
Mandalika is easily accessible, just an hour’s drive from Lombok International Airport or a short ferry ride from Bali. With accommodation options ranging from budget hostels to luxury resorts, it caters to all travellers. Recognised on the MasterCard Global Destination Index as the top Halal destination, Mandalika is also particularly welcoming to Muslim visitors.
