Category: Marketing
The move positions Assembly as a tech-enabled, end-to-end brand performance agency in the region, integrating brand strategy, creative, media, data, and commerce.
USA – Nvidia, the AI chipmaker and processor designer, has appointed Alison Wagonfeld as its first-ever chief marketing officer (CMO), as the company positions itself for its next phase of growth. Wagonfeld was most recently at Google, where she held a dual role as VP of Marketing and CMO of Google Cloud....
Suntory BOSS Coffee has launched a new summer campaign across Australia and New Zealand, positioning itself as the “Official Coffee of Summer” through a creative developed by agency It’s Friday.
Manila, Philippines – Filipino consumers are among the most patient in the Asia Pacific & Japan region, but their tolerance diminishes without clear guidance, data security, and personalisation, according to a new study by customer engagement platform Twilio. The research found that Filipino consumers...
Hong Kong – Capel Group has officially launched, creating a global network of independent marketing, communications, and design agencies. The collective brings together agencies across the UK, Middle East, Asia, and Australia under a financially aligned model, aiming to combine entrepreneurial expertise...
According to the brands, the collection takes visual cues from Japanese izakaya culture and the vibrancy of Asian street storefronts.
Singapore – Nielsen has appointed Matty Lin as APAC regional sales leader within its commercial organisation, with the executive based in Singapore. Lin brings nearly two decades of experience across global markets, with a background in building and managing commercial teams and scaling operations across...
The festive programme is anchored by the release of Resorts World Genting’s Chinese New Year 2026 brand film, which sets the thematic direction for the season.
California, United States — Netflix is turning romance into a full-scale brand experience as Bridgerton returns with its 2026 Season of Love, combining global fan activations, experiential partnerships and consumer collaborations ahead of the series’ fourth season. Running in the lead-up to the premiere...
Hong Kong – Fortnum & Mason has announced that it will close its Hong Kong flagship store on January 25, 2026, marking the British luxury retailer’s exit from its stand-alone presence in the city. The retailer said its K11 MUSEA outlet will continue operating until that date, after which the store...
