Category: Marketing
The campaign’s main film, broadcast nationally in both markets, follows a young girl named Putri who is unable to fill her spoon with food while fasting but instead fills it with good deeds.
Indonesia – Dentsu Indonesia has tapped Rachelle Raymundo as its new CEO of creative, tasking the marketing expert with driving digitally forward work that is deeply rooted in Indonesian culture. Raymundo joins the agency with more than 25 years of experience in driving growth across the marketing spectrum....
Bangkok, Thailand – CentralWorld is set to stage a month-long Chinese New Year celebration in Bangkok with the launch of its “The Great Chinese New Year 2026” campaign, running from 30 January to 1 March. An in-person event will also be hosted from 12 to 17 February at CentralWorld Square, showcasing...
India — The government of India has rolled out its annual Union Budget for 2026, with allocations for digital infrastructure, social welfare, and other sectors heavily highlighted. With these factors as key priorities, marketing and advertising face potential adaptation needs, prompting marketers to...
In her new role, Lau will lead Meta’s operations in Malaysia, oversee strategic partnerships with brands, agencies, and creators, and support the adoption of Meta’s advertising and commerce solutions among local businesses.
India — For this year’s Republic Day, Tata Trusts showcased the story of freedom through Kalasutri, a traditional string puppetry art from Maharashtra. The campaign, conceptualised and executed by RepIndia, combined the cultural heritage of puppetry with the modern spirit of India’s Constitution. The...
Singapore – Standard Chartered has launched Invest Like Champions, a global marketing campaign developed in partnership with Liverpool Football Club to spotlight its Signature CIO Funds across 12 markets. Built on the bank’s long-standing relationship with the 2025 Premier League champions, the campaign...
Singapore – SPH Media and Stellar Lifestyle, the business arm of SMRT, have signed a memorandum of understanding to bring news and useful information to commuters across Singapore’s public transport network. Signed on 28 January by SPH Media CEO Chan Yeng Kit and SMRT Corporation Group CEO Ngien Hoon...
Bangkok, Thailand – Tim Hortons Thailand has launched a new campaign called “The Boxcation” in collaboration with CJ WORX, aiming to highlight small moments of daily life. The campaign features limited-edition origami-inspired packaging for Timbits, the brand’s bite-sized donuts. The boxes fold into...
Jakarta, Indonesia – Volare Advertising Network, through its subsidiary agency Eyden, has been named the lead agency for RS Bunda Group’s brand overhaul, overseeing everything from visual identity to integrated CRM and patient acquisition strategies. RS Bunda Group, also known as the Bunda Hospital Group,...
