Category: Marketing
This marks a significant milestone in the ongoing collaboration between the two companies, which is dedicated to driving customer value and unlocking growth opportunities for Coca-Cola as well as their merchants and distributors in the region.
Havas Life Bangkok is set to be headed by Apichaya Hiranphoonyaphreeda, who has been appointed business director.
In an exclusive interview with MARKETECH APAC, Albet details what’s in it for him in this new marketing leadership role, his learnings that he intends to bring at MEGA Prime Foods, as well as navigating the complexities of doing marketing in the F&B industry.
Philippine Airlines (PAL) is demonstrating its care for customers in its latest campaign with BBDO Guerrero.
Tiger® Beer, in collaboration with agency LePub Singapore, has launched the ‘You Never Roar Alone’ campaign, unveiling its brand evolution.
dentsu India has promoted Imtiyaz Vilatra to the role of chief executive officer of Posterscope India.
Through ‘sonic seasoning,’ a neuromarketing technique, KFC and R/GA have released a musical remix of ‘Jingle Bells’ that scientifically matches and elevates the flavours of Parmesan Truffle Chicken.
In her new role at Orchard, Ngo will be responsible for driving Orchard’s martech offering across both its consumer and healthcare divisions, as well as innovating across customer experience, data, and martech.
Kristine Ong has been named as the chief executive officer at Publicis Media Malaysia while Sujith Rao has been appointed as managing director of Performics Malaysia, effective on January 2, 2025.
Tune Talk, a mobile virtual network operator, has appointed Bernard Chong as its chief marketing officer (CMO), leveraging his leadership skills to mold the brand’s growth.
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