Category: Marketing
Mumbai, India — Publicis Groupe India has announced the launch of Publicis Digital Experience (PDX), a new unified offering focused on customer experience, social, and CRM services, as well as AI-driven transformation. According to the company, PDX is designed to address what it describes as “middle-funnel...
Singapore – Twilio and AEG have expanded their relationship through a new multi-year strategic partnership aimed at personalising fan engagement across ticketing, sports, and live entertainment. Under the agreement, Twilio’s customer engagement technology will be implemented across Crypto.com Arena,...
For global campaigns involving Malaysian influencers, this underscores the need to incorporate tax compliance into planning and compensation — even where payment originates outside the country.
Singapore— Salesforce has expanded its startup program to Malaysia and the Philippines, extending the initiative to two additional Southeast Asian markets as part of its regional growth strategy. The programme aims to provide startups in both countries with access to Salesforce’s ecosystem, including...
Spritzer said the initiative aligns with growing consumer awareness around sugar intake and overall well-being, positioning its natural mineral water and zero-sugar sparkling offerings as suitable options for festive gatherings.
The launch coincides with KitKat’s status as the official chocolate bar of Formula 1 and forms part of a broader marketing push connected to the sport.
Singapore – Federal Express Corporation (FedEx) has named Salil Chari as regional president of its Asia Pacific operations, succeeding Kawal Preet as the company seeks to drive growth and strengthen customer experience across the region. Chari, previously senior vice president of marketing and customer...
Makati, Philippines — InLife Benefits Insurance Company, Inc. has formally unveiled a new brand identity following InLife’s full acquisition of Generali Philippines in May 2025. The rebrand marks a new phase for the company, which has close to three decades of experience in providing employee benefits,...
Singapore – Singtel Group and National Gallery Singapore have renewed their partnership for another 10 years, reaffirming a shared commitment to enriching Singapore’s arts and cultural landscape. A founding partner since the gallery opened in 2015, Singtel has played a key role in establishing...
Hong Kong – FC Barcelona has taken an equity stake in Barcelona-based start-up Scircle through Barça Innovation Hub (BIHUB) as the club explores new brand innovations using AI-powered fragrance creation. The move marks FC Barcelona’s latest effort to apply emerging technologies to its brand and fan engagement...
