Bangkok, Thailand – Havas Health Network has launched Havas Life Bangkok, expanding its healthcare communications expertise in Thailand and the Asia-Pacific region.
Havas Life Bangkok is set to be headed by Apichaya Hiranphoonyaphreeda, who has been appointed business director.
The expansion reflects Havas Health Network’s dedication to advancing its specialty in healthcare communications across the region. Through the launch, Havas Life Bangkok aims to help brands in the industry, forging connections with patients and healthcare professionals alike.
Havas Life Bangkok has already acquired clients such as GSK and Sanofi and is set to contribute to their campaigns.
Charles Houdoux, chief executive officer of APAC and LATAM at Havas Health Network, said, “The demand for innovative and integrated healthcare solutions is rapidly increasing, driving the need to optimise content performance across the entire customer journey. Our ability to stay ahead of our clients’ needs requires constant evolution and collaboration. Southeast Asia remains a key growth region for us, and expanding into Thailand—a market with immense potential—enables us to deliver transformative solutions to future-proof our clients’ businesses.”
“Our expansion into Thailand reaffirms our commitment to delivering our One Havas Experience. With this new addition, Havas Health now has the region’s most robust network of fully owned agencies, supported by a strong governance model. For our clients, this expansion means a seamless, cohesive experience across the region, bringing both global insights and local expertise to deliver meaningful, culturally relevant solutions,” Jini Mathai, regional business head of SEA at Havas Health Network, commented.
Aga Giedroyc, chief executive officer of Havas Thailand, said, “The addition of Havas Life Bangkok to our portfolio strengthens our service offerings, enabling us to cater to the unique needs of healthcare clients in Thailand. This milestone opens new opportunities for us to deliver value-driven strategies and make a meaningful impact on the healthcare landscape.”
“With Apichaya’s wealth of experience in advertising and communications, combined with her medical background and proven success leading campaigns for global healthcare giants, I am confident that she will steer Havas Life Bangkok on a path of growth and success,” Giedroyc added.
