Malaysia – Publicis Media has announced new appointments to its leadership roster in an effort to advance its growth in 2025.
Kristine Ong has been named as the chief executive officer at Publicis Media Malaysia while Sujith Rao has been appointed as managing director of Performics Malaysia, effective on January 2, 2025.
Ong returns to Publicis Groupe with a leadership record, most recently as chief client officer at Mindshare Malaysia. She also served as general manager at Starcom Malaysia, managing director at Initiative, and chief strategy and planning officer at Astro.
With more than three decades of experience in media and business, Ong is set to strengthen Publicis Media Malaysia’s reputation.
Meanwhile, Rao’s appointment entails his responsibility for providing solutions to clients, further contributing to the company’s commerce abilities.
The recent appointments are part of the company’s effort to maintain growth and provide marketing solutions while contributing to Malaysia’s positioning as a strategic hub for Southeast Asian businesses.
Publicis Media Malaysia’s interim CEO and advisor, Ranganathan Somanathan will be ending his tenure on December 31, 2024.
“Strong leadership has resulted in three years of acceleration to become the largest media agency group in Malaysia,” Ian Loon, chief transformation officer and CEO of media & digital at Publicis Groupe Singapore/Southeast Asia, said.
“It is a growing hub for regional clients in specific sectors and a core digital delivery centre for many cross-border clients between Malaysia, Singapore, and the rest of Southeast Asia. Kristine and Sujith, along with many established leaders and rising stars in our Malaysia office, have lots to be proud of and excited about. Our clients’ growth remains our priority as we look to jointly nurture and shape the Malaysian media and marketing industry with our peers,” Loon added.
