Australia – Creative technology agency Orchard has appointed Anne Ngo to the newly created role of head of customer growth and martech, accelerating the agency’s martech capabilities and commitment to delivering high-impact, data-driven solutions for its clients.
In her new role at Orchard, Ngo will be responsible for driving Orchard’s martech offering across both its consumer and healthcare divisions, as well as innovating across customer experience, data, and martech.
With over 15 years of global experience in customer growth, lifecycle marketing, and digital transformation, Ngo brings a wealth of experience in both CX and martech, joining Orchard after spending nearly four years as Akcelo’s customer strategy and martech director.
Throughout her esteemed career Ngo has held positions at some of the world’s most established brands including FlexiGroup’s head of marketing, Latitude Financial Services’ Head of Marketing, and as American Express’ director of strategic partnerships and global network services. During her tenure at FlexiGroup, Latitude Financial Services and American Express, she led large-scale and insights-driven campaigns, built loyalty programs, and drove martech activation and integration.
Speaking on her new role, she said, “I am delighted to be joining the team at Orchard, whose ‘Invent Better’ mission encapsulates what most excites me about the industry. This mantra not only powers the work and relationships with clients, but it is infused in the culture and talented individuals the agency has developed. Integrating data and martech with marketing practices and customer experiences is my passion, and I am so glad to be joining a team where this is celebrated.”
Meanwhile, Wai Kwok, CEO of Orchard, commented, “Anne’s depth of experience in CX and martech is a tremendous asset for us as we continue to grow. She brings an approach that’s both strategic and pragmatic—she understands how to unlock the value of data and martech in a way that’s impactful for brands and relevant to customers. This balance is exactly what we need to continue evolving our martech services, and I’m thrilled to have her leadership at the forefront.”
