Category: Marketing
The expanded mandate follows a competitive pitch win for Tiger Beer and reflects HEINEKEN Malaysia’s ongoing confidence in Archetype’s communications approach, which focuses on earned media and integrated storytelling.
Mumbai, India – Jio BlackRock Investment Advisers Private Limited, a 50:50 joint venture between Jio Financial Services Limited and BlackRock Inc., has appointed Madhurita Sengupta as chief marketing officer. In this role, she will lead the firm’s brand strategy, customer engagement, and digital...
She will also be involved in supporting Mastercard’s long-term growth agenda and its 2030 roadmap, including initiatives related to emerging payment technologies such as numberless cards and agentic commerce.
Bangkok, Thailand – The Tourism Authority of Thailand (TAT) is set to roll out the Thailand Co-Creator programme in February, as part of its broader Trusted Thailand campaign. The programme will feature more than 20 celebrities and influencers from 10 international markets, who will showcase travel destinations...
Milton Keynes, United Kingdom – Oracle Red Bull Racing, six-time F1 champions, have teamed up with men’s shampoo brand CLEAR as their first official haircare partner for the 2026 season and beyond. The partnership will bring CLEAR’s scalp care expertise into the high-pressure world of Formula One, creating...
The platform seeks to differentiate Skydeck from Melbourne’s well-known street-level attractions by positioning it as a place where the city’s sport, culture, events and everyday life can be viewed simultaneously from an elevated perspective.
Singapore – FairPrice Group has unveiled its Chinese New Year 2026 campaign, shifting the spotlight from festive spectacle to the small, familiar moments that give the season its meaning. Created by TBWA\Singapore and directed by Tariq Mansor, the Mandarin-first campaign, titled Every Celebration Made...
India — Havas CX India, the customer experience-focused division of Havas India, has appointed Amandeep Singh Kochar as executive vice president – experience strategy & martech head. Based in Gurugram, Amandeep will report to Manas Lahiri, chief growth officer at Havas India, who also oversees Havas...
Indonesia – Indosat Ooredoo Hutchison (IOH) has appointed Ovidia Nomia as senior vice president and head of corporate communications, signalling a strengthened focus on strategic communications amid the company’s AI-driven transformation. In her new role, Nomia will oversee the company’s corporate communications...
With its introduction in Malaysia, the framework is intended to enhance local capabilities by complementing the expertise of HMY and KD with regional digital resources and infrastructure.
