Category: Marketing
Manila, Philippines — Jollibee has launched a new marketing campaign titled “Jollibee Chickenjoy: Masterfully Made Sarap” (Jollibee Chickenjoy: Masterfully Made Delicious), placing focus on the preparation process behind its signature fried chicken and the steps involved in delivering its familiar taste...
California, United States – inDrive has launched inDrive Ads, a new global advertising platform designed to diversify revenue while keeping fares affordable for riders and commissions low for drivers. Now live across inDrive’s top 20 countries and reaching the majority of its monthly active users in...
Hong Kong – DFS, the global luxury travel retailer owned by LVMH and Robert Miller, has signed a definitive agreement with China Tourism Group Duty Free (CTG Duty Free) to sell its travel retail operations in Hong Kong and Macau, along with associated intangible assets in Greater China. Under the agreement,...
Mumbai, India — Laqshya Media Group has driven extensive fan engagement activations at the DY Patil Stadium during the Women’s Premier League (WPL) 2026, following its appointment to the entertainment and fan engagement mandate. The activation aimed to keep spectators engaged during mid-innings intervals...
California, United States – Gap Inc. has created a new chief entertainment officer role, appointing Pam Kaufman as executive vice president to lead the company’s expanding entertainment, content, and licensing strategy. Effective 2 February, Kaufman will report to Gap Inc. president and chief executive...
India — Automotive brand MINI has awarded SW Network as its integrated creative and digital agency to lead efforts and strengthen its digital presence and platforms. With the SW Network Delhi team leading the new mandate, the network will develop MINI India’s digital presence through creative campaigns,...
Singapore – TBWA\Group Singapore has appointed Mandy Wong as chief executive officer, elevating her from her role as president as she takes on the mandate to lead the agency’s next phase of growth. Wong’s promotion recognises her long-standing contribution to the agency and her leadership in driving...
Mumbai, India — Signify has launched a new marketing campaign for its Ecolink BLDC fans range, positioning the brand as lifestyle products rather than purely functional appliances. Conseptualised by integrated marketing agency Hashtag Orange, the #FansReimagined campaign focuses on the design and visual...
Shanghai, China – Coca-Cola has unveiled its 2026 Chinese New Year campaign, inviting young people to spark joyful, inclusive celebrations that connect generations and honour the spirit of togetherness. Created by Coca-Cola and WPP Open X, led by Ogilvy Shanghai and supported by WPP Media, Hogarth, and...
California, United States – Dove has partnered with Netflix and Shondaland’s Bridgerton to launch “Let Them Talk”, a global campaign championing real beauty, self-expression, and confidence ahead of the series’ fourth season. Inspired by Bridgerton’s themes of individuality and defying convention, the...
