Category: Marketing
Singapore – Singapore-based creative agency Tilt, part of HM International Holdings Limited, has been appointed by MSIG Insurance (Singapore) following a competitive pitch. Under the retainer, Tilt will lead the creative direction for MSIG’s year-long marketing campaigns, producing digital assets including...
Delhi, India — Integrated advertising agency Sociowash has been appointed to handle the direct-to-consumer (D2C) media mandate for AGEasy, a phygital senior care brand under Antara Senior Care. Under the partnership, Sociowash will be responsible for managing AGEasy’s D2C media promotions and digital...
Shanghai, China – Ahead of the Chinese New Year, adidas China unveiled a film paying tribute to the next generation of Chinese footballers and their passion for the game. Centered around the song “Happy New Year”, the 1-minute-25-second film features young players from Xu Genbao Football Base and Tsinghua...
His appointment comes as DoubleVerify continues to scale its APAC operations, following the launch of its Malaysia office last year.
The campaign introduces two limited-time chip flavours, La Zi Ji and Kam Heong Chicken, and aims to differentiate the brand amid a crowded market of traditional festive snacks.
In the fast-evolving world of digital banking, customer engagement is no longer about points, stamps, or giveaways – it’s about creating emotional moments that shape behaviour. Few brands have understood this better than UOB, one of Southeast Asia’s leading banks, and its long-time technology...
Seoul, South Korea – Hyundai Motor Company has appointed Don Romano as president and chief executive officer of its Asia Pacific Regional Headquarters, reinforcing the region’s strategic importance to the global automaker. Romano will retain his role as president and CEO of Hyundai Australia, continuing...
Manila, Philippines — Several Ayala Malls in Makati are hosting ‘Art Walk by Ayala Land’, an initiative that brings artworks by Filipino and international artists into public and commercial spaces across the city. Running from January 30 to February 8, the programme coincides with ‘Art Fair Philippines’...
In addition to the film, the campaign marks the return of Marrybrown’s Egg-stra Ong, a limited-edition salted egg sauce that has become a festive seasonal offering.
Singapore – gov.sg has released Burst of Luck (“顺风顺水”), a heartwarming Chinese New Year festive film created by the Ministry of Digital Development and Information (MDDI) in collaboration with creative agency DSTNCT. Set amid the comedic chaos of a reunion dinner, the film explores the importance of...
