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Category: Featured

Around 64% of APAC users more willing to engage with brands collecting data directly
Around 64% of APAC users more willing to engage with brands collecting data directly
Posted on June 9, 2023
by Teddy Cambosa
Moreover, 60% of respondents expect clear and comprehensible information about data usage, emphasising the importance of transparency in building consumer confidence. 
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Arla celebrates World Milk Day with new campaign showcasing ‘good in goodness’ in organic milk
Arla celebrates World Milk Day with new campaign showcasing ‘good in goodness’ in organic milk
Posted on June 5, 2023
by Teddy Cambosa
In addition to showcasing a glimpse of the ‘from farm to table’ process, Arla seeks to encourage daily milk consumption by highlighting the numerous nutritional benefits that milk offers. 
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Media veteran Gregory Ho appointed as senior advisor for Asia Video Industry Association
Media veteran Gregory Ho appointed as senior advisor for Asia Video Industry Association
Posted on June 5, 2023
by Teddy Cambosa
In his new role, Ho will support AVIA CEO Louis Boswell and work closely with the teams in Singapore and Hong Kong, focussing particularly on the curation of AVIA events and conferences as well as membership development and engagement.
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McDonald’s PH’s breaks category conventions by embracing inclusivity in latest Pride Month ad
McDonald’s PH’s breaks category conventions by embracing inclusivity in latest Pride Month ad
Posted on June 5, 2023
by Teddy Cambosa
The ad, conceptualised by TBWA\ Santiago Mangada Puno (TBWA\SMP), is a feel-good spot showcasing the brand’s commitment to promote gender equality in society.
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Sue Squillace appointed as new CEO of Mediahub ANZ amidst agency leadership restructuring
Sue Squillace appointed as new CEO of Mediahub ANZ amidst agency leadership restructuring
Posted on June 2, 2023
by Teddy Cambosa
In her new role, Squillace will oversee the Mediahub Sydney and Perth offices, as an extension of Mediahub’s joint venture partnership. Livingston will partner with Squillace over the coming weeks to transition the Mediahub clients and team in Sydney.
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Jarieul Wong, formerly of Carousell, to now lead regional communications of insurtech Igloo
Posted on June 2, 2023
by MARKETECH APAC
Wong will be covering all markets for the firm, namely, Singapore, Indonesia, Thailand, the Philippines, and Vietnam.
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Havas Ortega, Philippine Junior Marketing Association’s ‘MADWORLD’ to continue to bring new marketing insights to junior marketers
Havas Ortega, Philippine Junior Marketing Association’s ‘MADWORLD’ to continue to bring new marketing insights to junior marketers
Posted on June 2, 2023
by Teddy Cambosa
Through ‘MADWORLD’, Havas Ortega and PJMA have engaged in a year-long partnership which includes mentorship and activities that will help prepare the PJMA MadWorld leaders to launch the event. Moreover, it will also host the ‘MadWorld Bootcamp’, a full-day session with topics centered to support the...
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Regional ad leaders partner with AAMS, Moving Walls to unveil open-source OOH audience measurement framework Unveiled by Regional Advertising Leaders, AAMS, and Moving Walls Group
Moving Walls, AAMS partner with regional ad leaders to unveil open-source OOH audience measurement framework
Posted on June 2, 2023
by MARKETECH APAC
This open-source document encompasses fresh ideas, thought leadership and crucial discussions centred around OOH audience measurement.
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Virtue APAC appoints ex-Lazada Chloe Fair as client services director
Virtue APAC appoints ex-Lazada Chloe Fair as client services director
Posted on June 1, 2023
by Teddy Cambosa
She will drive commercial and operational excellence at Virtue, growing the account management team and its capabilities, in addition to developing client partnerships and new business opportunities.
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Malaysian coffee chain OldTown White Coffee officially opens first branch in the Philippines
Malaysian coffee chain OldTown White Coffee officially opens first branch in the Philippines
Posted on June 1, 2023
by Teddy Cambosa
At present, OldTown White Coffee has branches in the markets of Singapore, China, Indonesia, and Australia.
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