MARKETECH APAC teams up with Adobe to bring complimentary workshop on generative AI to Malaysia

Malaysia – As businesses increasingly invest in cutting-edge technologies to secure a competitive edge, generative AI emerges as a frontrunner, offering dynamic content generation, task automation, and creative empowerment. However, with its immense creative potential, how can companies best harness this technology to maintain a leading position in the digital...

Milestones: Bluebird’s Mediko Azwar on driving sustainable progress and leading with purpose

Marketing today extends far beyond mere promotion; it has become a catalyst for transformative change, shaping actions that resonate beyond business realms to impact lives and the environment. Marketers are now recognising that they have the power to not only drive profitability but also push for initiatives that leave a...

Agency Leadership Decoded: Merkle Indonesia’s Arshad Rahman on building and growing a culture of trust

Customer experience management agencies focus on delivering personalised and unique experiences to gain consumer loyalty across multiple platforms, and for Arshad Rahman, CEO of Merkle Indonesia, this goal of building trust and providing unique experiences applies towards how he leads his team as well.When it comes to leadership, Arshad values...

Agency Leadership Decoded: Content Collision’s Enricko Lukman on creating a connected and transparent workplace

Indonesian PR agency Content Collision’s goal is to elevate brand reputations to the next level, and for co-founder Enricko Lukman, this goal is only made possible with a workplace that values transparency, being results-driven, and radical candour. For Enricko, these values create a workplace that effectively brings out the best...

NAIA draws flak over continued operation, sanitary lapses: How PH’s main airport can improve brand image under new management

Manila, Philippines – Ninoy Aquino International Airport (NAIA), the primary international airport of the Philippines, continues to draw flak after continued public outcry over the lack of sanitary and operational initiatives from the airport to maintain its image. Initial reports around early March have shown several incidents of pests roaming...

MARKETECH APAC’s return of “What’s NEXT” conference in PH a two-day culmination of industry discussions on future of marketing

Manila, Philippines – As we step into the ever-evolving landscape of marketing in 2024, it becomes increasingly evident that the industry's trajectory is poised for significant shifts. Rapid advancements in technology, changing consumer behaviours, and global events continue to reshape the marketing landscape at an unprecedented pace. In this dynamic...

What’s NEXT Interview: Bannerflow’s Thomas Haugan on how to drive efficiency without sacrificing creativity through the power of automation

Brands looking to connect with online audiences are often faced with the challenge of striking a delicate balance between efficiency and creativity when it comes to their advertising efforts. To succeed there is a need to maintain creative edge amidst efficiency and ensure that ads not only resonate with their...

Braze joins as Gold Sponsor for “What’s NEXT 2024” conference in PH; to spearhead discussion on AI-driven customer engagement

Philippines – As MARKETECH APAC’s What’s NEXT conference returns to the Philippines, we are proud to announce that Braze has joined us as a Gold Sponsor and will be kicking off the discussion on how AI can help revolutionise customer engagement. The company enables marketers to unleash their creativity through...

Adobe leads discussion on role of GenAI in marketing; joins as platinum sponsor for “What’s NEXT 2024 Marketing” conferences in SG, PH

Singapore – Adobe is proud to announce its participation as platinum sponsor for MARKETECH APAC’s “What’s NEXT 2024: Marketing in Singapore” and “What’s NEXT 2024: Marketing in the Philippines”. The company’s vast product portfolio across Adobe Creative Cloud, Adobe Document Cloud and Adobe Experience Cloud gives millions of customers—from individual...

MARKETECH APAC’s first in-person conference in SG details what’s next for marketing–from AI to customer engagement

Singapore – With 2024 well underway, marketing and advertising pioneers eagerly anticipate the next wave of opportunities and obstacles shaping their industries. Navigating through many emerging marketing trends, accelerated by shifts in consumer behaviours and evolving industry perspectives, remains at the forefront of their strategic endeavours. As a response to...