Category: Featured
Singapore – MARKETECH APAC has officially unveiled the finalists for the inaugural Advertising Awards Asia Pacific (AAA 2026), recognising standout campaigns, brands, agencies, and tech providers redefining the boundaries of advertising excellence across the region. The AAA 2026 programme celebrates...
Rather than waiting for the industry to self-correct, several agencies have built internal processes designed to reduce their exposure before payment delays become a crisis.
Part of the broader NEXT Awards Series, the NEXT Awards Malaysia 2026 continues to champion marketing innovation, creativity, and effectiveness, recognising the people, teams, and ideas driving the industry forward.
According to the agency, the decision to launch under the Golin Ketchum name was made to reflect the histories and reputations of both organisations.
![[Rebrand] DDB Group Philippines Rebrands as GGC Group Asia](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-Philippines-Rebrands-as-GGC-Group-Asia.jpg)
Manila, Philippines – Formerly known as DDB Group Philippines, the advertising and marketing communications group has rebranded as GGC Group Asia, marking its transition into an independent regional network following the global retirement of the DDB brand. The move comes after Omnicom Group announced...
‘Retail & E-Commerce Innovation Summit’ launches 2nd edition in PH, announces initial speaker lineup
The event, happening on 10 September 2026 at Shangri-La The Fort, Manila, offers a sophisticated mix of high-level strategy and practical insights—from dynamic panels to high-impact keynotes.
![[Original Feature] Squeezing the algorithm](https://marketech-apac.com/wp-content/uploads/2026/06/Original-Feature-Squeezing-the-algorithm.jpg)
If you walked into a Manila supermarket this week expecting to just buy some fruit, you were probably met with a handwritten sign introducing you to “Sharmaine the Orange” and “Melanie the Avocado.” No, the grocery clerks have not lost their minds. Or rather, they have, but only...
Malaysia – MARKETECH APAC has officially announced the finalists for the inaugural Content Marketing Awards Asia Pacific (CMAA) 2026, highlighting standout campaigns, brands, agencies, and individuals shaping the future of content-led storytelling across the region. Positioned as a celebration of dynamic...
For Tu Thai, one of the most significant milestones of her tenure was creating a cohesive brand architecture that could unite every aspect of Techcombank's business under a single vision.
Every consumer has faced that moment in a grocery aisle, debating whether to choose Brand X or Brand Y. While it may seem like a simple decision, it often masks a deeper complexity—sometimes, both brands are owned by the same corporation. Yet, this reality doesn’t diminish the significance of that split-second...
