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Category: Featured

[Original Feature] TDWP APAC Campaigns
‘That’s all’: How brands turned The Devil Wears Prada 2 into a fashion fantasy economy
Posted on May 8, 2026
by Sharona Nicole Semilla
If the original The Devil Wears Prada gave audiences the cerulean monologue, impossible deadlines, and the terrifying glamour of Runway magazine, its sequel is shaping up to be something even bigger: a full-scale branded fashion universe. Luxury, technology, and lifestyle marketers are now all competing...
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Activating the engagement engine: Turning moments of customer interaction into measurable outcomes
Posted on May 7, 2026
by Teddy Cambosa
Ultimately, the panel made it clear: the engagement engine isn't about complex technology or ubiquitous presence, but rather the human element.
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Service, speed, and surprise: Decoding what today’s Filipino customers truly expect
Service, speed, and surprise: Decoding what today’s Filipino customers truly expect
Posted on May 5, 2026
by Teddy Cambosa
From the growing demand for responsive and dependable support to the challenge of delivering frictionless service without compromising quality, the conversation highlighted how brands must balance efficiency with genuine care.
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NEXT 2026_Jury Article (1920x1080 px) (4)
NEXT Awards Indonesia 2026 second edition brings together top brand and marketing leaders for jury panel
Posted on April 29, 2026
by Aliza Carmona
Indonesia – MARKETECH APAC has unveiled the initial line-up of jury panel for the NEXT Awards Indonesia 2026, bringing together a cross-section of senior marketing, brand, and customer experience leaders to evaluate and recognise standout work shaping the future of marketing in Indonesia. Now in its...
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WNPH 2026 Featured Image
‘What’s NEXT in Marketing: Philippines 2026’ concludes fourth edition with focus on human-centric AI and connected commerce
Posted on April 29, 2026
by Lyene Marie Darang
Manila, Philippines – The marketing playbook for 2026 isn’t just being updated; it is being rewritten. In an era defined by rapid AI evolution, strict data privacy, and a demand for hyper-personalisation, the gap between brands that adapt and those that fade is widening. To stay ahead, the conversation...
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[Original Feature] Human Only Certification
The Human-Only Certification: Why creative bravery in 2026 means embracing the imperfect
Posted on April 28, 2026
by Sharona Nicole Semilla
In 2026, the marketing world is navigating “The Turning Point.”  After two years of our feeds being flooded with hyper-optimised, high-sheen AI content, we have collectively reached a stage where “Perfection” is not the goal—it is a massive red flag.  If an ad looks...
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Agency Leadership Decoded: INVNT Group’s Laura Roberts on building unified culture across APAC’s diverse markets
Agency Leadership Decoded: INVNT Group’s Laura Roberts on building unified culture across APAC’s diverse markets
Posted on April 28, 2026
by Teddy Cambosa
At INVNT Group, storytelling is not just a creative philosophy but a strategic framework for building memorable brand interactions.
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Agency Leadership Decoded: Hui Tsin Yee on building brave ideas and resilient teams at TBWA\Kuala Lumpur
Agency Leadership Decoded: Hui Tsin Yee on building brave ideas and resilient teams at TBWA\Kuala Lumpur
Posted on April 27, 2026
by Teddy Cambosa
In this edition of Agency Leadership Decoded, she shares how her philosophy has evolved—and what it takes to lead agencies through uncertainty while nurturing the next generation of talent.
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Milestones: Emirosco “Michael” Sena on turning Cebuana Lhuillier’s marketing into a growth engine for financial inclusion
Milestones: Emirosco “Michael” Sena on turning Cebuana Lhuillier’s marketing into a growth engine for financial inclusion
Posted on April 20, 2026
by Teddy Cambosa
For more than 15 years, Emirosco “Michael” Sena has played a central role in shaping the brand and marketing evolution of Cebuana Lhuillier, one of the Philippines’ most recognised financial services brands under PJ Lhuillier Group of Companies. Now serving as First Vice President (FVP) and Chief Marketing...
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Sheila Paul Home Credit PH 2026
Sheila Paul steps down as Home Credit Philippines’ CMO after six-year tenure
Posted on April 17, 2026
by Lyene Marie Darang
Manila, Philippines – After six years of leading as Home Credit Philippines’ Chief Marketing Officer, veteran marketer and media professional Sheila Paul has officially announced her exit from the company.  In a LinkedIn post, Sheila penned, “It’s hard to fully capture what this chapter has meant. When...
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