Category: Featured
For Apink Widyasmoko, leading Netlink World Indonesia has always been about more than size or scale. In MARKETECH APAC’s latest Agency Leadership Decoded series, Apink, co-founder and managing director at Netlink World Indonesia, shares how he leads the team towards efficient team-building before...
When Farhana Eldini Devi Attamimi stepped into the role of group CEO at Hakuhodo International Indonesia (HIID), she entered a leadership environment that demanded both speed and empathy. With i-dac Indonesia as the group’s media arm and several companies under her watch, she knew her approach would...
Once confined to print magazines and branded editorials, content marketing has transformed into a multidimensional discipline spanning TikTok videos, influencer-led campaigns, and interactive experiences. The shift reflects a larger industry truth: content is no longer judged by how far it spreads, but...
The media industry Florence Wong entered more than 30 years ago looked very different from today. Starting out as a media executive at Grey Advertising in China, she worked in a time when media teams managed planning, buying, and strategy under one roof—an experience that gave her an early respect for...
In digital advertising, reaching the right consumer is no longer just about scale—it’s about precision, privacy, and performance. For years, the industry has debated two dominant approaches: contextual targeting, which aligns ads with the content being consumed, and behavioural targeting, which relies...
GIGIL Phnom Penh is built on a powerful promise: to deliver work that fuses global creative thinking with a deep understanding of Cambodian consumers and authentic local insights.
Malaysia – As Malaysia’s digital economy accelerates, marketers are under increasing pressure to stay agile, customer-focused, and innovation-driven. With rapid shifts in consumer behaviour, technology, and digital platforms, staying ahead means being equipped with the right insights—and the right community....
The world changed for many when the pandemic struck. It was the same thing for Laureana Gladys Basinillo, CEO and founder of Intersections Communications Inc., but for a greater value—Intersections Communications, Inc., happened. Right at the height of a global concern where the whole industry became...
Indonesia – Eyden Indonesia and Danone clinched the Grand Prix titles for Agency and Brand of the Year respectively, while Glance and PT Media Innity Indonesia shared the honours for MarTech of the Year at the inaugural NEXT Awards Indonesia 2025, held on September 18 at Pullman Jakarta Central Park....
With the current advertising landscape more equipped by technology and AI advancements, no border is prohibited to be crossed—even the ones formerly divided by screens. In the concept of online-to-offline advertisements, a single digital engagement can drive an offline transaction, one that sends a customer...
