Category: Featured
The world changed for many when the pandemic struck. It was the same thing for Laureana Gladys Basinillo, CEO and founder of Intersections Communications Inc., but for a greater value—Intersections Communications, Inc., happened. Right at the height of a global concern where the whole industry became...
Indonesia – Eyden Indonesia and Danone clinched the Grand Prix titles for Agency and Brand of the Year respectively, while Glance and PT Media Innity Indonesia shared the honours for MarTech of the Year at the inaugural NEXT Awards Indonesia 2025, held on September 18 at Pullman Jakarta Central Park....
With the current advertising landscape more equipped by technology and AI advancements, no border is prohibited to be crossed—even the ones formerly divided by screens. In the concept of online-to-offline advertisements, a single digital engagement can drive an offline transaction, one that sends a customer...
In today’s fast-moving digital canvas, marketers work like artists staring at a blank page—full of possibility, but also pressure. Should every bold stroke follow the latest trend to capture fleeting attention, or should brands focus on layering their identity into something lasting, building resonance...
At the same time, local players and global partners are shaping a more competitive ecosystem, while new regulations—such as the digital services tax—signal efforts to create a fairer, more accountable industry. Together, these shifts are positioning the Philippines as one of Southeast Asia’s most dynamic...
Hong Kong’s creative industry is navigating a paradox: clients are asking agencies to deliver work that is bolder and more relevant than ever, while budgets are shrinking and risk appetite is at an all-time low. To succeed, agencies must not only craft standout creative but also prove its business impact—and...
Moreover, this awards show will honour the trailblazers: campaigns, agencies, platforms, adtech and individuals who are driving bold ideas and breakthrough solutions in the advertising market in a complex and evolving landscape.
Beyond simply avoiding harmful or inappropriate content, true protection lies in understanding context—because the environment in which an ad appears can be just as important as the message itself.
Timed with Merdeka, Malaysia Day, and the brand’s 28th anniversary, the homegrown cake chain rolled out its largest collaboration of the year from 15 August to 15 November 2025, featuring exclusive offerings at select outlets across the country.
Singapore – Building a lasting career in marketing requires not only mastery of craft but also the courage to embrace reinvention. For Eugene Lee, now vice president and chief marketing officer (CMO) for APAC at CHAGEE, his journey from stewarding one of the world’s most iconic brands to shaping a rising...
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