Category: Featured
The redesign includes a new logo, colour palette and custom typeface, which PepsiCo said are meant to represent its values and its ambition to show greater cohesion between its corporate identity and its consumer-facing brands.
Publicis Groupe to acquire HEPMIL Media Group, boosting its influencer marketing capabilities in SEA
Singapore – Publicis Groupe has entered into a definitive agreement to acquire HEPMIL Media Group, an influencer agency in Southeast Asia that partners with more than 450 brands and 3,000 creators across the region. Founded in 2015 in Singapore, HEPMIL traces its roots to its media platforms SGAG (established...
Manila, Philippines – Multidisciplinary digital agency Avyan Global has named Cynthia Dayco as its new chief executive officer, marking a new chapter in Avyan’s progress in transitioning from a digital-first to a fully integrated creative, data, and technology agency. She follows Kaye Enriquez, who led...
Hong Kong – PURE Group has appointed Gary Wise as its new chief marketing officer, marking not only a strategic leadership move for the premium wellness brand but also his return to the company. Having previously served as regional marketing director from 2015 to 2021, Gary played a key role in shaping...
India – On October 24, the world of advertising lost one of its greatest storytellers. Piyush Pandey — the man who gave Indian advertising its authentic voice — passed away at the age of 70. Ogilvy, the agency to which Piyush devoted more than four decades of his life, announced the passing of its legendary...
The fact that ‘no one and nothing is perfect’ is a common narrative that is universally accepted. A single flaw depicts humanness, a small mistake can easily be claimed as an honest one, and that, in the grand scheme of things, a mistake can be corrected. Sometimes easily, hence often denied. In a marketing...
Singapore – Adobe, Standard Chartered Bank Hong Kong, and dentsu Hong Kong clinched the MarTech, Brand, and Agency of the Year titles, respectively, at the Marketing Technology Awards (MTA) 2025, held on October 15 at the Mandarin Oriental Singapore. Now in its second year, the MTA continues to celebrate...
Singapore – Mang Inasal Philippines, VNPAY, Rewardz, and iWISERS emerged as the biggest winners at the Empowered Women Awards 2025, taking home the coveted Grand Prix titles that celebrated excellence in marketing, agency leadership, and technology innovation across Asia-Pacific. Held on October 15,...
Singapore – Airwallex has appointed Alin Dobrea as its new head of marketing for Southeast Asia, strengthening its leadership team as fintech continues to expand its footprint across one of the world’s most dynamic regions. “What drew me to Airwallex is its bold, challenger spirit–and its ability to...
Nowadays, searching is not just tapping into Google anymore. It is no longer a singular drive that answers all queries. If not, one search leads to another, one answer sparks the next question, and queries, in general, cannot be contained in one medium. Marketers know this. This is why bringing...
