Category: Featured
“Marketing has changed a lot and I'm glad my earlier years with the brand (or start of my career in fact) allowed me to experience a bit of 'old school',” he remarked.
Michihiko explained that they also strengthened partnerships with many external companies
Akshay noted that the CTV–mobile bridge is just the beginning for the seamless handoff between CTV and mobile.
While most brand storytelling looks to the future, some stories deserve a golden rewind. McDonald’s Hong Kong’s 50th anniversary is not just about half a century of fries and familiarity—it is a love letter to the city it grew up with. “The inspiration for this campaign came from our desire to connect...
For Apink Widyasmoko, leading Netlink World Indonesia has always been about more than size or scale. In MARKETECH APAC’s latest Agency Leadership Decoded series, Apink, co-founder and managing director at Netlink World Indonesia, shares how he leads the team towards efficient team-building before...
When Farhana Eldini Devi Attamimi stepped into the role of group CEO at Hakuhodo International Indonesia (HIID), she entered a leadership environment that demanded both speed and empathy. With i-dac Indonesia as the group’s media arm and several companies under her watch, she knew her approach would...
Once confined to print magazines and branded editorials, content marketing has transformed into a multidimensional discipline spanning TikTok videos, influencer-led campaigns, and interactive experiences. The shift reflects a larger industry truth: content is no longer judged by how far it spreads, but...
The media industry Florence Wong entered more than 30 years ago looked very different from today. Starting out as a media executive at Grey Advertising in China, she worked in a time when media teams managed planning, buying, and strategy under one roof—an experience that gave her an early respect for...
In digital advertising, reaching the right consumer is no longer just about scale—it’s about precision, privacy, and performance. For years, the industry has debated two dominant approaches: contextual targeting, which aligns ads with the content being consumed, and behavioural targeting, which relies...
GIGIL Phnom Penh is built on a powerful promise: to deliver work that fuses global creative thinking with a deep understanding of Cambodian consumers and authentic local insights.
