Category: Featured
For Jia Du, meeting those changes at Chowking meant more than updating menus or launching flashy campaigns.
Despite advances in adtech, this form of abuse remains alarmingly prevalent, posing a serious threat to the efficiency and credibility of digital campaigns.
In a region where culture, commerce, and communication styles intersect with intensity, agency leadership is far from one-size-fits-all. What’s needed is clarity of vision, the humility to listen, and the conviction to lead with values—qualities that define Delicia Tan’s approach to navigating three...
At its core, the guide addresses a fundamental industry truth: one-way, one-size-fits-all communication is no longer effective. Instead, businesses must adopt a more dynamic, localised approach to customer engagement.
The conference aimed at uniting industry leaders, marketing experts, and tech innovators in exploring the latest trends, strategies, and technologies driving the evolution of retail and e-commerce in the region.
The program will feature thought-provoking discussions on proven practices to maximise customer relationships, as well as opportunities to connect with like-minded professionals passionate about creating meaningful experiences.
In an exclusive interview with MARKETECH APAC, Christine opens up about her vision for the agency, her past experiences on the client side, and the evolving landscape of advertising in Malaysia.
In MARKETECH APAC's exclusive interview with Kai Xin Lee, Managing Director at Meetsocial, she outlines how her team fuses local insights and performance marketing, helping major brands navigate the cultural landscape of Southeast Asia.
In MARKETECH APAC’s latest Agency Leadership Decoded series, Jos Ortega, chairman and CEO at Havas Ortega, shares how he leads the team towards its ambitions for people, both within and outside the agency.
Asked about his approach to leadership, Stanley is clear: it’s not about top-down authority, but creating a safe space for creativity.
