Sunshine Coast, Australia – Adtech company Cartelux has named Google’s previous advertising solutions architect, Mathew Pretel, as its new head of product. Pretel joins Cartelux to support the company’s next growth phase.
After expanding into the Americas at the beginning of the year and into Africa in the coming month, the adtech company now has a global reach and is adding new features to its advertising software that will ultimately allow it to expand into further categories besides its current focus on the automotive industry.
Prior to joining Cartelux, he was Google’s senior advertising solutions architect and the technical lead for a Google News Initiative-sponsored program that helped accelerate the digital maturity of publishers across APAC.
He also worked as a product manager at the ‘next billion users program’, a Google initiative in emerging countries. Before that, Mathew was head of professional services for digital publishers in Australia and New Zealand.
Commenting on his appointment, Pretel said, “I am delighted to join Cartelux’s global team as Head of Product. Cartelux is by far the most innovative, value-adding, and cost-effective marketing solution I have ever seen. I am excited for our journey and the expansion that is ahead of us.”
Joshua Williams, founder and CEO of Cartelux, remarked, “We are excited to welcome Mathew to our team. His extensive expertise and passion will facilitate our continued innovation and enable us to further enhance our product offerings. By leveraging his support, we are committed to revolutionising the way brands and their retail networks approach advertising through our streamlined digital advertising solutions for local showrooms.”
![[Statement] AirAsia Ph June 4 2026](https://marketech-apac.com/wp-content/uploads/2026/06/Statement-AirAsia-Ph-June-4-2026.jpg)