Technology Featured ANZ

MINI ANZ extends platform agreement with adtech Cartelux

Australia – Automotive brand MINI in Australia and New Zealand has extended its retail advertising technology partnership with local-based adtech Cartelux.

Through the renewed partnership, Cartelux will be responsible for allowing MINI dealers in the region to create and launch digital advertising campaigns in less than 60 seconds, making Australia and New Zealand the first markets in a global pilot for the BMW Group.

Additionally, Cartelux will be simplifying and automating ad creation, streamlining approvals needed, and expediting the media buying process, to save time and cost for the regional office, which is based in Melbourne, and the entire Dealer Network.

MINI ANZ’s Retail and Network Marketing Manager Victoria Abbass shared that Cartelux is enabling MINI to deliver cohesive, integrated digital campaigns in a way that was previously much more laborious.

“Working with Cartelux, all our dealers can now run vibrant digital advertising campaigns for local area marketing with minimal input and effort. This means the dealer marketing managers are free to focus on other priorities, delivering cost, and time efficiencies,” said Abbass.

Meanwhile, Patrick Doble, global general manager at Cartelux, said, “It’s exciting working with MINI on this platform and seeing how Victoria is extending capabilities to dealers that really innovate and benefit the company.”

Technology Featured ANZ

Adtech Cartelux appoints Geoff Reilly as CFO

Sydney, Australia – Local-based adtech Cartelux has appointed Geoff Reilly as the company’s new chief financial officer to drive Cartelux’s financial function through the next stages of significant growth.

He will be responsible for guiding Cartelux through its current phase of rapid expansion as it closes its seed funding round and aims for a significant Series A round later this year.

Reilly’s background spans 20 years’ experience both in Australia and internationally in the capital markets, operations, and financial functions of technology companies, and more specifically enterprise SaaS startups with similar business models to Cartelux. He was previously chief financial officer at Singapore-based software-as-a-service company (SaaS) TradeGecko and helped steer the company through its merger with Intuit in late 2020.

Commenting on his appointment, he said, “I’m very excited to be joining Cartelux at this important time and look forward to working with Josh Williams and the executive team in their objective of executing the delivery of the business’ global growth strategy. My aim is to build on Cartelux’s strength and negotiate the best opportunities for the business through its next phase of funding.”

According to Joshua Williams, chief executive officer and founder of Cartelux, Reilly’s appointment signifies an important milestone for the company as it looks to the next phase of its growth.

“Geoff’s appointment will ensure Cartelux can navigate its way through this crucial phase of our journey, scaling global operations and navigating significant growth. He brings extensive international experience and has successfully driven a number of substantial growth programs throughout his career. As we continue to evolve as a company, Geoff’s financial acumen, steady demeanor, and strategic thinking is a great addition to our leadership team, and Cartelux.”

Williams also added that Cartelux has had a hugely successful 2020 as COVID-19 saw the adoption of ad technologies expedited by approximately half a decade, including its recent global deal with Kia Motors.

“The demand for Cartelux’s services has never been higher and Geoff will provide an experienced set of hands to help steer us through this exciting period,” Williams stated.

Technology Featured ANZ

Adtech Cartelux pilots new marketing solution with Kia Australia

Sydney, Australia – Australian-based adtech company Cartelux has launched its centralized marketing solution, and it has decided to pilot it to the Australian arm of global automotive brand Kia, specifically in its dealer’s network.

Through the solution, Cartelux’s technology will assist Kia in driving local innovation by simplifying and automating ad creation, approval, and media buying process. This then enables dynamic personalization of creative assets by each dealer, while delivering a consistent brand campaign for Kia. 

For Nikolas Souliotis, digital marketing manager at Kia Australia, their partnership with Cartelux means achieving success in the digital age between the brand itself and its numerous dealers nationwide.

“The Cartelux platform offers an entirely new playground allowing better marketing alignment across national and local tiers through scalable video and data consolidation. This enables us to see consumers through the same lens and drive better results and greater efficiencies – it’s the future of performance-driven retail marketing,” Souliotis said.

Meanwhile, Randy Han, global lead for Kia at Google noted that Kia’s partnership with Cartelux means creating more engaging video content for the automotive brand, as Kia has been looking for simple ways to create dealer ad content at scale.

Patrick Doble, global general manager at Cartelux, commented, “Kia is one of the world’s most innovative and fastest growing brands. The program for Kia will commence with providing digital video advertising, which geo-targets campaigns based on the dealers primary marketing area.”