Singapore – Recommerce platform Carousell has announced the launch of its ‘Certified Luxury’ feature which aims at spotlighting second-hand luxury items on their platform, and convince users to make secondhand items first on their mind.
In the launch event for said feature, Gijs Verheijke, head of luxury at Carousell said that ‘Certified Luxury’ aims at making luxury items accessible to everyone, adding that by making secondhand an easy and trusted choice, they are allowing consumers to make the sustainable choice and practise circular consumption by choosing secondhand.
“Because second hand luxury is so much more affordable, it is often most people’s first interaction with, or entrance into buying luxury. We want to make that encounter with [second-hand] luxury easy and safe for anyone. And these are the ways we are doing that, with the launch of Certified Luxury,” he said.
He also added that in the same way, Carousell is about good deals, they also believe in providing access to luxury for all.
“With Certified Luxury, you get real luxury at a fraction of the cost, with trust and with the same quality assured. In this way, we allow for [second-hand] deals, with a first-rate experience’, giving our consumers the best of both worlds,” Verheijke said.
Carousell’s launch of ‘Certified Luxury’ builds on the platform’s continued mission of promoting second-hand items in the name of sustainability.
