Singapore – Kallang Alive Sport Management (KASM) has announced the appointment of global real estate investment company CapitaLand as its new retail operator to manage the retail spaces at Singapore Sports Hub.
In this new partnership, KASM hands the mandate to CapitaLand to oversee and manage the 41,000 square metres of commercial space at the Singapore Sports Hub. This will include the management of the Kallang Wave Mall as well as other retail spaces located in the area to provide a refreshed retail experience to the customers.
Collaborating with KASM, the real estate group will review plans aimed at transforming patrons’ experiences, including the introduction of new retail mix and offerings, reconfigured spaces to enhance the overall ambience, and better integration of surrounding precinct spaces in the retail areas.
Additionally, mall patrons can now enjoy additional perks with the introduction of CapiStar, a lifestyle and shopping rewards programme, and eCapitaVoucher at the Kallang Wave Mall. As part of the partnership, CapitaLand will work with tenants and strategic partners to organise attractive mall programmes and activities for patrons.
The partnership will run for six years, from April 2024 to March 2030, giving KASM and CapitaLand enough time to review and complete all proposed works to ultimately rejuvenate the lifestyle, dining, and entertainment scene, complementing and elevating experiences for all patrons visiting the Singapore Sports Hub.
The appointment of CapitaLand comes as KASM, the corporate entity managing the Singapore Sports Hub, looks to add a new dimension to the bespoke experiences patrons can anticipate as part of their core strategy.
Prior to this appointment, Stellar Alpha held the management duties for the spaces in the Singapore Sports Hub since its opening in 2014.
Quek Swee Kuan, chief executive officer of KASM, said, “We thank Stellar Alpha for journeying with us and providing a platform for our next stage of growth. The Kallang Wave Mall is an important part of the Sports Hub experience, and we look forward to working with CapitaLand to transform the retail experience. We want the Sports Hub to become an exciting lifestyle precinct, attracting both Singaporeans and tourists to visit the Sports Hub all year round.”
Meanwhile, Chris Chong, chief executive officer of Retail and Workspace (Singapore and Malaysia) at CapitaLand Investment, shared, “As Singapore’s largest mall operator, we offer our best-in-class retail operating platform to elevate the vibrancy of the retail spaces at the Singapore Sports Hub. We are pleased to partner KASM to support their envisioned transformation of the hub and the wider Kallang precinct as the preferred lifestyle and entertainment hub for locals and tourists alike.”
