Singapore – Luxury fashion giant Calvin Klein has appointed brandtech company CONTEN.T to enrich its performance-driven digital engagements and deepen first-party insights across Asia via the company’s SUPERFAN platform.
SUPERFAN is CONTEN.T’s data-aggregation platform that funnels action data across multiple digital channels with AI predictions.
This partnership comes as Calvin Klein APAC aims to revamp their consumer experience strategies, driven by the increasing emphasis on first-party data and insights in the data world.
Calvin Klein APAC will leverage CONTEN.T’s consumer engagement tools, which drive performance enhancements and gather crucial insights, to improve their understanding of consumer behaviours and preferences across platforms.
The strategic move accelerates Calvin Klein APAC’s digital transformation and enhances their connection with Gen-Zs and beyond, reinforcing Calvin Klein’s already strong market appeal in the region.
Jason Ang, founder and CEO of CONTEN.T, said, “This collaboration not only sets a new standard in data-driven fashion marketing but also highlights brands’ proactive approach to adapting to the evolving digital ecosystem; it’s a crucial time to put data to work.”
He added, “By prioritising first-party data, Calvin Klein is positioning itself to not only meet but exceed the expectations of a discerning, digitally-savvy customer base. With CONTEN.T’s expertise and the SUPERFAN platform’s capabilities, Calvin Klein is poised to lead the charge in creating more personalised, engaging, and effective digital consumer experiences. This partnership is more than a strategic alignment; it’s a forward-thinking move that promises to shape the future of digital engagement in the fashion industry.”
