Mumbai, India – Plumbing and piping manufacturer Astral in India has awarded the digital marketing mandate of its expanded portfolios, namely Astral Pipes, Astral Foundation, and Astral Adhesives, to advertising agency Chimp&z Inc.
Astral is a manufacturer and provider of Chlorinated PolyVinyl Chloride (CPVC) piping, plumbing, and drainage systems in India. It offers piping technologies, quality products, and services to residentials and industrial customers in the country.
As per the mandate, Chimp&z Inc will be responsible for the social media management, SEO, paid media, and website maintenance of Astral’s brands. The agency will also be emphasizing the unique touch-points and employing innovative digital tools of the three Astral entities.
Commenting on the new partnership, Kairav Engineer, the vice president of business development at Astral, said that they look forward to enhancing the brand’s digital presence through the partnership.
“Astral enjoys a great deal of trust and sizable equity in the Indian market. Always a step ahead with innovative products and smart solutions, Astral brands have been trailblazers in their respective industries. Our aim now is to amplify our digital communication with social media strategizing, video marketing, influencer marketing, and all the other upgraded digital tools,” said Engineer.
Meanwhile, Chimp&z Inc’s Vice President of Growth and Operations Ashish Duggal shared, “We are thrilled to be associating with a group of brands that strive to set benchmarks with all their initiatives – the Astral Ltd. Chimp&z Inc’s integrated approach on the digital front clubbed with the brand’s efforts to serve consumers to the best of their abilities can be the inception of a strong alliance that delivers some remarkable work overtime.”
The accounts will be managed by the agency’s Mumbai office.
In April this year, Chimp&z Inc has also nabbed cookware manufacturer Vinod Cookware‘s digital communications duties and was tasked to lead the brand’s social media strategy, creatives, and digital PR, as well as performance marketing.