Singapore – Bonzai, the creative automation platform, has launched its latest service, Fillboard, a premium digital ad format designed to improve viewability and user experience (UX) for advertising served on desktop, tablet, and mobile platforms.
With the introduction of Fillboard, a customised ad format by Bonzai, marketers can draw in and retain users without interfering with their enjoyment of the website’s content. Advertisers looking to create distinctive and impactful campaigns are empowered by this technology.
The possibility that the target audience will see the advertisement, its longevity during an advertising impression, and whether or not it will appear on a user’s screen when a page or app loads are all indicated by the Ad Viewability Score. The desire for the ad inventory rises when an ad’s viewability score rises and campaign performance reports get better. Using ad styles that will grab viewers’ attention is one of the industry norms for optimising viewability, which is important for publishers and advertisers alike.
Speaking about the launch, Rahul Pandey, founder and CEO at Bonzai, said, “With a keen understanding of how the slightest boost in user attention can bring significant gains in ad awareness, Bonzai Fillboard was designed with care. We are offering a solution that helps avoid outdated intrusive methods, prioritising contextual advertising that aligns with user intent. Moving away from formats that interrupt, cover site content or don’t work across devices, advertisers can now utilise Fillboard, a fresh way to connect with all their audiences and stand out in the crowded digital landscape.”
Meanwhile, Ash Tanwar, head of ad Operations at The Guardian, commented, “Our long-standing partnership with Bonzai has played a pivotal role in shaping our vision for a product geared towards enhancing ad effectiveness. Close collaboration with the team has culminated in an ad format that ensures heightened viewability for our readers, thanks to its ingenious cross-screen experience. With initial testing already proving to have promising results, this new product in market will undoubtedly excite our advertisers.”
