Inside Innovation Horizontal Banner_New
What's NEXT_Digital Marketing PH_Box_On-demand

PH’s Kumu brings live concert experience to users via new ‘Live Events’

kumu live events

Manila, Philippines – To keep Filipinos entertained amid the pandemic lockdown, local live streaming app Kumu has officially launched its ‘Live Events’ platform, which aims to be the biggest virtual stage in the Philippines to offer its viewers live concert experiences, festivals, and parties from the comfort of their own homes.

The new ‘Live Events’ will primarily be hosted on kumu.live website, and just like any public concert or exclusive event, it will be ticketed and gated, which is in contrast to the standard Kumu live stream shows that are open to public viewing.

Mariel Bitanga, the head of Kumu ‘Live Events’, said that they hope to bring the party experience to the live stream community, and provide them access to their favorite artists in fully produced events through the new platform.

She further shared that the Kumu ‘Live Events’ would still have Kumu’s usual engagement features, and in addition, will have special features lined up, such as private post-show engagement features, replicating the ‘after-party’ experience in live in-person shows.

“As a company, Kumu always strives to elevate our users’ experience within our Kumunity. And Kumu ‘Live Events’ is definitely an exciting addition to offer our users another avenue to enjoy, engage, and connect within our space,” added Bitanga. 

More details on Live Events’ ticket selling, sign-ups, and musical performance line-up to be announced available within the month of April.

Share this story