Singapore – BeLive Technology, a live commerce and shoppable short video provider, is collaborating with DigiLive, a technology and media player in Vietnam. The partnership aims to create interactive content for consumers and brands in Vietnam.
As part of the partnership, DigiLive and BeLive Technology are set to integrate retail into content, producing shoppable and curated content that elevates shopping experiences.
Being interactive in nature, the video content brought by the collaboration aims to transition from passive shopping to e-commerce that blends engagement and entertainment.
Through shoppable video content, viewers can check and purchase items conveniently. Live streams also allow consumers to ask questions about the products and receive answers in real-time.
Brands can also benefit from the partnership, enabling them to boost engagement and sales while encouraging loyalty.
With the demands brought by the dynamic digital economy in Vietnam, BeLive and DigiLive are introducing a line-up of products and services that address the needs of both brands and consumers. These offerings include live-stream shopping, AI-powered content moderation, and performance analytics.
“Vietnam is an exciting market with immense potential. The team is committed to helping businesses in Vietnam harness the power of Artificial Intelligence (AI), interactive live and video solutions to build deeper connections with their customers and drive tangible results,” Kenneth Tan, chief executive officer of BeLive Technology, said.
“We’re thrilled to join forces with BeLive to bring a new dimension to interactive marketing and commerce in Vietnam. By combining with BeLive’s cutting-edge streaming technology, we’re set to create an unparalleled shopping experience that is as entertaining as it is effective. This partnership marks a significant step forward in how we connect brands with consumers, making shopping more interactive, engaging, and accessible. We’re excited about the potential this collaboration holds to redefine the e-commerce landscape in Vietnam and beyond,” Chi Tran, founder of DigiLive, said.
