Sydney, Australia – Australia’s National Drag Racing Championship(NDRC) has recently launched its latest media campaign aimed at engaging fans and building excitement ahead of its summer championship series, via Murmur-Group. It is the first campaign to market since Murmur was appointed to the business earlier this year.
Spread across OOH, radio, programmatic, YouTube, Meta and BVOD, the campaign reaches NDRC’s fan-base of car and bike enthusiasts for all 16 events, culminating in a thrilling grand final in June 2024.
Craig Sue, media planning director, Murmur-Group, said the agency’s remit was to build a high level of excitement to promote NDRC’s 2023/24 events and to deliver against previous attendance targets. This meant implementing a fully data-led strategy for the first time in collaboration with event organisers, venues and sponsors to seamlessly bring together media and creative.
“We kicked off our first successful NDRC campaign, under the new banner, with the Nitro Funny Cars Golden States campaign that went live in October and currently have the Top Fuel Sydney Xmas Showdown campaign live promoting the event on 2nd Dec. And of course, at the same time we are planning strategically to promote the Aeroflow Sportsman Championship. It is all systems go,” he added.
“These adrenaline-pumping events are set to captivate motorsport enthusiasts and speed aficionados across the nation and Murmur’s team is pumped to bring high-octane adrenaline to the campaign,” concluded Sue.
Meanwhile, Andy Lopez, co-promoter of the NDRC, commented, “From the fastest accelerating vehicles on the planet in Top Fuel and Nitro Funny Car all the way through to the future stars of the sport, the NDRC is charged with moving the sport one way: Forward. Murmur is the perfect partner to take this motor racing excitement to market and we are confident the fans will flock to the events in droves as a result of the campaign.”
The media campaign is live throughout the NDRC racing season.
