Sydney, Australia – Toyota Australia has recently launched their new campaign for the Toyota HiLux, showcasing how HiLux owners have a special place in their hearts for their ute, an unbreakable connection that has been built for over 50 years.
Made possible with Saatchi & Saatchi, Toyota Australia’s campaign features a film centred around a separated couple sharing a love for their HiLux, which eventually brings them back together.
Specifically, the film starts with the couple legally separating but takes shared custody of their beloved HiLux and takes turns driving it, until it makes them reminisce their memories together, getting back their bond as a couple.
Talking about the campaign, Vin Naidoo, chief marketing officer of Toyota Australia, said, “We know that Australia has a special relationship – an unbreakable connection, you could say, with the Toyota Hilux, built up over 50 years and is certainly one we are very proud of.”
Meanwhile, Steve Cochran, chief creative officer of Saatchi & Saatchi, added, “There’s a hugely strong legacy of work for HiLux in Australia. The opportunity to continue that is both a privilege and a kind of responsibility. We certainly hope the country thinks we’ve done that legacy proud with this fun new iteration.”
