Sydney, Australia – First-party data provider Audience360 has announced that it has entered a partnership with financial comparison site Mozo, allowing brands to engage audiences currently looking for personal finance and retail energy products with a purchase intent on Mozo.
This means that any advertiser seeking to reach Mozo audiences will be able to access the complete suite of Audience360 media buying tools. Audience360, which has first-party data partnerships with carsales.com.au, Webjet, and the AFL.com.au said the importance of transparent, premium first-party audience data has ‘never been greater’.
Furthermore, the partnership which delivers audience extension capabilities across the wider Internet, will allow brands to be able to target users beyond the Mozo website. The core editorial finance areas on Mozo are banking, insurance, loans, and utilities, and provide advertisers with a strong ‘intention to buy’ audience.
“We believe that by partnering with Audience360 we’ll give advertisers better reach of audiences and brands will have the benefit of connecting with people that have the intention to soon buy retail finance, energy, and other services,” said Neville Daniels, managing director for APAC at Mozo.
Mozo compares more than 1,800 products from more than 200 banking, insurance and energy providers to help Australians find a better deal each month via its comparison tools and calculators, and is a trusted source of financial rates and information with Australian consumers, the media and industry.
Meanwhile, Jenny Parkes, managing director at Audience360, commented, “Mozo’s website users are ready to transact and are actively looking for products and services. We are seeing first party data rise to the fore in digital advertising, and we are thrilled that Mozo has joined our growing stable of publisher and vertical brands.”
Parkes added that branded audiences enable advertisers to reduce media wastage and target users with more precision, as digital ad campaigns are based on first party deterministic data.
