Hong Kong – Japanese beer brand Asahi Super Dry has teamed up with renowned Japanese art project TERADAMOKEI to unveil limited-edition Model Kit-inspired cans and packaging, bringing a fresh, creative twist to Lunar New Year celebrations.
For this campaign, Asahi Super Dry tapped TERADAMOKEI’s signature 1:100 scale Model Kit concept to create limited-edition cans that depict a vibrant Lunar New Year scene, complete with friends, festive décor, and lively conversation around a table set with Asahi Super Dry glassware.
The design highlights barley and hops in yellow, honouring the core ingredients of Asahi Super Dry, while speech bubbles symbolise the connections people share—both online and offline—during festive gatherings. The blend of traditional Lunar New Year red with sleek Asahi Super Dry silver adds a modern, dynamic flair to the packaging.
With these limited-edition creative cans, Asahi Super Dry aims to celebrate the joy of creation and enhance the festive spirit by delivering a unique twist to Lunar New Year celebrations for beer lovers across the region.
Just as Asahi Super Dry’s crisp, refreshing taste symbolises progress, TERADAMOKEI embodies modern Japanese innovation through its paper model kits. Founded in 2011 by award-winning architect Naoki Terada and Fukunaga Printing Co., the project has redefined the Model Kit genre by shifting from mechanical designs to human scenes and replacing plastic parts with paper, broadening its appeal beyond hobbyists.
Asahi Super Dry’s limited-edition Model Kit design cans, created in collaboration with TERADAMOKEI, are now available across APAC in supermarkets, online, and select restaurants—including Hong Kong, Mainland China, Taiwan, Thailand, Singapore, and, for the first time, Vietnam.
