Singapore – Asahi Super Dry has launched its latest brand activation ‘AMPLIFIED’ via its sponsorship of one of Singapore’s food and lifestyle festivals ‘GastroBeats’.
Designed, conceptualised and executed by GOVT Singapore, the activation features various interactive installations of Asahi Super Dry’s multiple products, as well as an Asahi Super Dry hospitality zone with masterclass sessions.
Going into detail, the activation is built upon 4,000 sq ft of real estate space in the iconic Marina Bay precinct, highlighting Asahi Super Dry’s multiple SKUs including its dark lager variant ‘Asahi Kuronama’, its latest product innovation ‘Asahi Namajokki’, and the evergreen Asahi Super Dry.
Talking about the activation, Meryl Ho, head of marketing at Asahi Beer Asia, said, “We are proud to partner with GastroBeats for its 2024 iteration. GastroBeats has grown from strength to strength over the past couple of years, and is a key component of Singapore’s i Light Festival.”
“Together with the exciting variety of food and entertainment happening at GastroBeats, we hope to be able to complement the festivities with a refreshing mug of Asahi Super Dry,” she added.
Additionally, this activation by Asahi and GOVT Singapore follows their latest collaboration on Asahi’s ‘Draught Anywhere’ campaign, which encouraged consumers to enjoy draught beer from the convenience of their homes.
