Sydney, Australia – Independent brand and digital agency, Archibald Williams(AW) has been appointed to lead the National Basketball Association(NBA) account across the APAC region.
Effective immediately, AW will be working with NBA across all digital, activation, and fan engagement communications to encourage people to watch, wear and play the game.
With a history of sports marketing for the NRL, A-Leagues and, more recently the Brisbane Broncos, AW will use their brand and customer expertise to not only fan the flames of the die-hard fans but recruit new ones too. Their remit is across all digital, activation, and ATL comms.
Bram Williams, co-founder of Archibald Williams, said, “I thought I’d done it all in my career, but getting to partner with the NBA is a very proud moment, and being custodian of this brand in the region is a true honour.”
This win caps off a big year for Archibald Williams after work on Luna Park, Breville, The University of Sydney, the Brisbane Broncos and expanded project work for News Corp and Mastercard.
