Singapore – Global SaaS analytics platform AppsFlyer has appointed Sanjay Trisal as its general manager for the teams in India, Southeast Asia, Australia, and New Zealand (INSEA/ANZ) to strengthen regional collaboration for greater market optimization.
Trisal will be responsible for AppsFlyer’s regional growth over multiple markets across INSEA/ANZ, improving cross-border collaboration and ensuring smoother efficiencies across teams. As Trisal is currently based in India, he will first oversee, plan, and coordinate operational strategies. For his new role, Trisal will also be playing a critical role in strengthening AppsFlyer’s commitment to the ANZ region, as the expansion only happened last November 2020.
Prior to his promotion, Trisal was AppsFlyer India’s country manager for almost six years and has grown AppsFlyer’s presence in India across all verticals and domains. During the shift to work-from-home in early 2020, he has set up a strategy that ensured good productivity results and one that retained backend processes intact for the team in India.
Before joining the AppsFlyer, Trisal has had more than 20 years of strong sales, new business development, and management experience in the IT, high-tech, and consulting sectors. He spent almost three years as head of sales at mobile ad platform InMobi and was responsible for expanding the LATAM market.
Commenting on his appointment, Trisal said that the regional collaboration will continue to be the key to their success, saying that he is excited to be in a position to work across core markets to drive business objectives and grow to meet the demands of the region alongside a high-performing team.
“AppsFlyer’s solutions help marketers to work smarter and fuel data-driven initiatives in a market that is constantly evolving. I look forward to tapping into the numerous opportunities INSEA/ANZ offers,” added Trisal.
Meanwhile, Ronen Mense, the president and managing director of AppsFlyer for APAC region, said that they are very pleased that Trisal is taking on a broader role in AppsFlyer, as the company has been growing over the last year. He further shared that with the opening of the latest APAC office in Sydney, Trisal’s remarkable talents will surely bring cohesive collaboration across their core markets.
“Sanjay’s notable accomplishments in India make him a perfect fit for this new role and we have full confidence that he will play a critical role in spearheading a successful collaboration between regions,” said Mense.