Tag: Appsflyer
Singapore – AppsFlyer has launched “Web Performance Measurement”, extending its mobile attribution framework to the web and providing marketers with a single independent source of truth across web and mobile, powered by the same signal infrastructure long used in mobile performance marketing. The new...
Bangkok, Thailand – When it comes to customer journeys across the BFSI industry in Southeast Asia, the idea of ‘walled gardens’ is now being challenged by fluid ecosystems across wallets, banks, and measurement technology platforms. Users no longer engage linearly across digital spaces; rather,...
Bangkok, Thailand – The BFSI landscape is rapidly shifting with a 17% decline in finance app installs over the past year, along with a 27% drop in user acquisition across the APAC region, according to the latest 2026 report from AppsFlyer. Meanwhile, in Southeast Asia, there has been a 193% surge...
Brands that cannot unify their view of the customer journey are making decisions on incomplete data, misallocating budgets, and ultimately losing customers they could have retained.
AppsFlyer brought its flagship event, Mobile Attribution and Marketing Analytics (MAMA), to Manila for the first time.
Global video game commerce company Xsolla announces a partnership with B2B SaaS and marketing technology company AppsFlyer to streamline cross-platform data-driven insights for game developers.
Called ‘Introducing Gaming Apps: Strive and thrive with AppsFlyer and Facebook Gaming on iOS 14+’, the playbook aims to set clear pathways for gaming app marketers.
With the growth of the industry coupled with the volatile landscape of privacy, it is extremely important for app marketers and developers to make data-driven strategic decisions.
AppsFlyer, TikTok For Business partner to release guide on best practices on iOS 14+ for advertisers
The new comprehensive guide by AppsFlyer and TikTok for Business seeks to help businesses navigate disruptions in in-app marketing.
Appsflyer notes in their latest SEA-centric report how there has been a growth of non-organic installs of e-commerce apps in the region.
