MarketingFeaturedSoutheast Asia

SG femtech Fig Health appoints Nadya Davies as new CMO

Jean Cabico - March 8, 2021

Singapore – Singapore’s femtech start-up Fig Health has appointed Nadya Davies, former Carlson Wagonlit Travel’s (CWT) marketing and communication manager, as its new chief marketing officer, effective this month.

Fig Health is a VC-backed healthcare start-up in Singapore that aims to revolutionize outdated practices and improve women’s healthcare. The company seeks to empower women to understand and manage their health, taking a patient-centric approach and offering the opportunity for health-conscious women to be the experts on their own bodies. 

Davies will be leading the marketing strategy for customer acquisition, retention, engagement, and branding, with responsibility for the full marketing spectrum – from big picture ideation and positioning of the brand down to purchase funnel analytics and building a social media following. 

Prior to her new position, Davies is a marketing communications expert with more than 13 years of local, regional, and global experience across both B2B and B2C. After spending years in PR agencies, including communications agency AKA Asia in Singapore, she transitioned in-house to the global business travel agency CWT, expanding her remit to customer acquisition through digital and content marketing, as well as employee and client communications. 

Commenting on her appointment, Davies believes that Fig Health will bring “massive” impact on the way women manage their own health issues. 

“Having experienced the highs and lows of trying to conceive myself, I know first-hand the importance (both for your physical and mental health) of having information about what’s going on inside your body and finding an action plan to help you achieve your goals. I’m so excited to be part of the team that is going to make this journey easier for women,” said Davies.

Davies will report directly to CEO and Co-Founder Maria Wang-Faulkner. She said that Davies will be a strong addition to their leadership team at a time when the business is fast-tracking to the next stage of growth.

“Her experience in the market, expertise in growing a customer-base, and personal passion for our mission will help us build on our strong foundations and create a meaningful brand and community of users,” said Wang-Faulkner.