Singapore – Creative production company MediaMonks Singapore has tapped Joao Flores, former chief creative officer of dentsu International, to be its new executive creative director (ECD) in SEA, Korea, and Japan, supporting its business expansion plan across the APAC region.
The new ECD will be responsible for developing creative partnerships with the company’s clients, as this will help influence teams with a growth mindset across APAC and elevate the standards for creativity in the region.
Prior to his new position, Flores started his journey being in creative leadership at marketing company Cheil Iberia. Through this, his perspective about imaginative narratives and experiences transformed, which also opened his world for a new age of creativity.
He was then responsible to lead Horizon Foote, Cone & Belding’s (FCB) creative vision in the Middle East, which guided him into dentsu in Singapore, where he gained recognition while growing the business, being promoted to Chief Creative Officer.
Commenting on his appointment, Flores said, “We are living in a new age for creativity, the pioneers of that mindset are MediaMonks and S4 Capital. How to structure creative teams at scale in this new era? How to define a new creative identity elevating data and tech? And what does that mean for people, for the ones living those experiences? The passion for the craft, connected ecosystems, and the commitment to create product ideas with a tangible positive impact, that’s the Monks way, that’s my why, and what made this opportunity so appealing to me.”
According to Joris Knetsch, managing director of MediaMonks Singapore, Joao is known for his creative leadership and his disruptive creative process, as well as his vision for integrated ideas which positively impact people, businesses, and culture.
“We share the passion for creative excellence, and I’m excited to start working with Joao. Together with the rest of the MediaMonks team, we are perfectly set up to scale to new heights,” said Knetsch.