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Tag: Analytics

InMobi expands advertising platform with acquisition of AI app analytics firm MobileAction
InMobi expands advertising platform with acquisition of AI app analytics firm MobileAction
Posted on May 8, 2026
by Teddy Cambosa
The move also expands the company’s advertising and commerce ecosystem, which includes its consumer platform Glance.
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AGENT HUB WPP OPEN
WPP activates Agent Hub in WPP Open to power agentic AI marketing
Posted on January 6, 2026
by Sharona Nicole Semilla
Las Vegas, United States — WPP has launched Agent Hub on its AI marketing platform, WPP Open, giving clients access to advanced agentic AI built on decades of the company’s proprietary expertise. Designed as an internal app store, Agent Hub serves as a central library of AI agents that codify WPP’s collective...
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Meltwater’s enterprise suite with integrated data, AI-based insights offering available in APAC
Meltwater’s enterprise suite with integrated data, AI-based insights offering available in APAC
Posted on April 18, 2023
by Teddy Cambosa
The Meltwater solution provides a unified view of datasets across sources, including media, user-generated content, influencer metrics, business intelligence, and first-party data.
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Featured-Images_Nov-2
Trapper partners with Ikano Insight to provide analytics-based ESG solutions
Posted on November 9, 2022
by Teddy Cambosa
Trapper partners with Ikano Insight to launch consultancy and advanced analytics services for environmental, social, and governance (ESG)-centric transformation practices.
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Meralco taps Talend to enhance customer experience
Meralco taps Talend to enhance customer experience
Posted on October 13, 2022
by Teddy Cambosa
Meralco will leverage Talend’s Data Fabric in order to deliver healthy data and enable advanced analytics through its new data platform.
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Mobile marketing Adjust launches new advanced analytics solution
Mobile marketing Adjust launches new advanced analytics solution
Posted on April 7, 2022
by MARKETECH APAC
Adjust Datascape is designed to deliver business-critical KPIs and performance metrics faster and easier.
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Delacon partners with Tableau for multi-channel marketing
Delacon partners with Tableau for multi-channel marketing
Posted on March 23, 2022
by Teddy Cambosa
The integration of Delacon’s call analytics technology will feed rich call data into the Tableau platform.
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How data helps unlock new business revenue streams
How data helps unlock new business revenue streams
Posted on January 20, 2022
by MARKETECH APAC
How have organisations used data analytics to defeat adversity and generate revenue?
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Milieu-Surveys-app-update
Consumer analytics firm Milieu Insight launches new features for mobile app
Posted on January 18, 2022
by Kathleen Murata
The new app update of Milieu Surveys focuses on offering a superior user experience with a host of new gamification features.
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Comscore-Han-Seng-Lim-Client-Service-Team-Lead-SEA
Comscore taps ex-Universal Pictures Han Seng Lim as client services lead consultant for SEA
Posted on November 23, 2021
by Teddy Cambosa
Han Seng Lim will continue to build on the relationships that Comscore established with both existing and new clients.
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