Australia – Independent agency Apparent has been appointed to Volkswagen Group Australia’s digital and CX business following a competitive pitch. The appointment encompasses Audi, Volkswagen, Skoda and CUPRA.
Joshua Wood, head of digital and CRM, Volkswagen Group Australia, said: “We are delighted to be partnering with Apparent. Their exceptional data analysis, customer experience, and creative innovation capabilities align perfectly with our vision. With a strong commitment to partnership we have great confidence in achieving meaningful outcomes.”
Suzy Smiley, managing director at Apparent, added, “It’s an honour to be selected as Volkswagen Group Australia’s Digital and CX partner. The appointment is a significant new partnership for Apparent. Volkswagen Group has an inspiring vision for the future and we’re excited about the opportunity to achieve outstanding results together.”
Other Apparent’s clients include Google, Cricket Australia, Sydney Symphony Orchestra and IBM.
