Apparent names Matt Olanda as new client services director

MARKETECH APAC - November 8, 2022

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New South Wales, Sydney – Apparent, a full-service Sydney-based independent agency, has appointed Matt Olanda as its new client services director. The agency said the appointment comes after significant client growth seen locally and internationally. 

Olanda brings with him extensive leadership experience with 17 years under his belt working across London and Sydney agencies as a client service lead across CX and digital. As client service director at 303 MullenLowe and MercerBell, he managed large teams for clients such as Foxtel, Audi, HBF Insurance, Suncorp, American Express, Rolls-Royce Motor Cars, BMW, Unilever, and the Department of Health (UK).

“We’re excited to welcome Matt into our team as we continue to deliver strong growth and win new business both in Australia and internationally while expanding our remit with existing clients. Matt brings with him rich experience and a deep specialism in CX, digital, and customer communications. He sees the agency and client relationship as a true partnership and takes a hands-on approach to drive positive results through creativity.” Phil Smith, Apparent’s CEO, commented.

Olanda himself said, “It’s an exciting time to come aboard. Apparent is one of the fastest-growing independents in Sydney with clients across the globe and a full-service offering. 

He added, “I’m thrilled to join such a talented team and look forward to building on their great work. It’s an opportunity to further strengthen our partnerships with our incredible clients like Cricket Australia, Tourism Australia, Google, and LinkedIn who have a real appetite for solving business problems and delivering customer-first creative solutions.”