Sydney, Australia – Marketing agency Jaywing has announced two key hires to enhance its digital public relations offering amidst growing client demand.
Jaywing has appointed Rob Hilborn as senior SEO director and Harriet Dawson as digital PR specialist, both with experience in the digital PR practice.
Hilborn joins the company from Submerge, a creative marketing specialist in the UK, where he was head of SEO. With over 10 years of experience in digital marketing, PR, and project management, he has worked with brands such as Laithwaites, Legal & General, and Red Head Wine.
Meanwhile, Dawson worked with iProspect, building its digital PR product offering and executing campaigns for La Roche Posay, Garnier, and Lancôme.
Tom Geekie, chief executive officer at Jaywing, commented, “With search engine optimisation becoming more competitive as tools and platforms do more of the heavy lifting, securing high quality backlinks and media coverage is becoming a crucial differentiator. Digital PR is one of the most effective ways to drive these links from sites with high domain authorities, such as news sites, making it a must have for any sites wanting to compete against major brands.
“The expansion of our Digital PR capabilities gives our clients the edge needed to stand out against competitors. This service is already delivering impressive results, and with Harriet and Rob onboard, working together with Katie, we’re excited to build on this momentum and continue driving business growth for our partners,” Geekie added.
Hilborn commented, “Having seen the effectiveness of Digital PR, it’s great to be joining an innovative and forward-thinking agency like Jaywing which recognises the value it delivers in driving better SEO outcomes. I’m delighted to be joining the team.”
“I’m excited to join Jaywing’s growing Digital PR team and bring my expertise in creating impactful campaigns for our clients. Digital PR is already thriving in the UK and other parts of the world, and it’s exciting to be part of the industry as it takes off in Australia as well,” Dawson said.
