Australia – Clemenger BBDO has been appointed to the L’Oréal Group Agency Village after a competitive pitch, taking on responsibilities across both brand campaign and social for the L’Oréal Group’s portfolio of brands.
L’Oréal brands include L’Oréal Masterbrand, Garnier, Maybelline, Nyx, Kiehl’s, La Roche-Posay and Lancôme. The scope of work includes strategic, creative, digital, and social for brand and tactical campaigns as part of an Agency Village.
The agency won the account after a rigorous four-stage tender process between an undisclosed number of agencies across Australia and New Zealand. The process involved both a strategic brand response and a social response which was driven by Clems’ in-house earned capability, Chemistry Set.
Clemenger BBDO’s in-house production company, MADE THIS was appointed to the L’Oréal Group Village in 2023, hence the latest win for the agency gives L’Oréal the opportunity to bring even greater efficiencies to their campaign creation and production with Clemenger BBDO and MADE THIS already collaborating across multiple clients.
Rachel Taylor, L’Oréal Australia and New Zealand’s Procurement Lead, said, “We ask a lot of our agencies, and this process was no exception, where we shortlisted agencies based on capability, then tested their understanding of our category, our brands and our target audiences. It was a rigorous four-stage process and Clems demonstrated their exceptional experience and capability across both Brand (strategy, creative and digital) and Social. We are extremely excited about what we can do in partnership together.”
Meanwhile, Dani Bassil, CEO of Clemenger BBDO, commented, “When you are all about creating work that Australians talk about, having the opportunity to work across such an exciting portfolio of brands for L’Oréal was one of our sweetest wins this year. The potential to do work that lives in culture is endless. We can’t wait to get started.”
