Sydney, Australia – PR and communications agency Anne Wild & Associates (AWA) has announced its partnership with independent media agency Pearman Media to offer clients fully integrated paid and earned media services.
The two companies have been operating from shared premises in Sydney since September 2021, and have already worked on several joint clients spanning on travel and lifestyle, wellness, and professional services sectors.
Through the partnership, the clients can couple PR services such as strategic planning, media relations, and commercial sponsorships, as well as affiliate partnerships, and social media management, among others, with media services, which includes strategic media planning, purchase and management of integrated advertising, and digital campaigns, as well as SEM and SEO, and data analytics, among others.
Furthermore, the partnership will also see the in-house teams of AWA and Pearman take on a series of staff exchanges and up-skilling programs, where team members will engage themselves across all aspects of core business services, providing the opportunity to consolidate the knowledge that will ultimately benefit their combined client portfolios.
According to Anne Wild, the managing director of Anna Wild & Associates, the partnership follows increasing demand from clients to work with a one-stop-shop for strategically aligned PR, strategy, and media planning, as well as buying services.
Wild further shared that the Australian media space has gone through a period of significant change, and many of their clients are increasingly looking for integrated solutions that can both streamline account management processes as well as elevate the outcomes of their combined PR and media campaigns.
“Clients from across AWA’s two business units – Travel & Lifestyle and Business & Innovation – are already benefiting from the new partnership and we look forward to working more closely with the Pearman team on clients seeking integrated services all under one roof,” said Wild.
Meanwhile, Dominic Pearman, the managing director of Pearman Media, commented that the partnership will enable clients to streamline PR and advertising activity and benefit from leveraging opportunities and campaign optimizations.
“We’ve been working with the AWA team for some time on some highly successful client projects, and we’ve already seen the significant benefits resulting from the combined services, from campaign strategy through to creative execution. We are seeing real growth in demand for an integrated offering and we are excited about further developing our enhanced service offering to new and existing clients,” said Pearman.