Philippines – Alipay+, Ant International’s cross-border mobile payment digital platform, has announced a year-end program targeted at promoting sustainable cross-border travel. The promotion offers a variety of rewards supplied by global partners to users of five popular e-wallets in Asia.
These wallets are Touch ‘n Go eWallet by TNG Digital (in Malaysia), GCash (in the Philippines), TrueMoney (in Thailand), Alipay (on the Chinese mainland), and AlipayHK (in Hong Kong SAR, China).
The campaign, which will run until December 31, will initially target Hong Kong SAR, Macao SAR, Japan, South Korea, Singapore, Malaysia, and Thailand. Travellers in these countries will be treated to a choice of exclusive offers handpicked by global industry such as ComfortDelGro Taxi, Daimaru Matsuzakaya, Galaxy Macau, King Power, and Lotte Duty Free.
Furthermore, the campaign includes local small and micro-sized firms (SMEs), such as Durian BB in Malaysia and IJOOZ in Singapore, resulting in a wide and inclusive variety for travellers to enjoy.
The campaign promotes sustainable travel behaviour by highlighting special deals from Alipay+ and its partners. These benefits include free international mobile data packages, in-app savings available across Alipay+’s vast merchant network, and the opportunity to receive 100% rebates at participating partner locations.
Reward points are awarded to travellers who choose to utilise digital payments rather than cash, take public transit rather than drive themselves, pack their own toothbrushes rather than use disposable ones, and visit a wider variety of local attractions. These methods aid in maintaining regional cultures.
Alipay+ will collaborate with the Chinese University of Hong Kong (CUHK) to monitor the campaign’s ESG impact. An advisory panel consisting of professionals from Tsinghua University, Hong Kong University, the University of Geneva, and Northwestern University will collaborate to evaluate various topics. These include the impact on local enterprises, culture, and communities, as well as the impact on best practices within the business ecosystem.
Speaking about the campaign, Dr. Cherry Huang, general manager of Alipay+ offline merchant services, Ant International, said, “Our year-end campaign is not just about travel; it’s about making a positive impact. By collaborating with partners who share our commitment to sustainability, we are offering travellers the chance to explore the world responsibly.”
