Singapore – Insurance company AIA Singapore has created a new role within the firm, chief product proposition officer (CPPO), and it has elevated its former regional business development director, Irma Hadikusuma, to take on the new position, where she officially starts in September.
The new role was created as part of AIA Singapore’s commitment to focusing on reorienting strategic priorities to stay ahead of the curve and provide innovative experiences and propositions to customers.
As part of her elevation, Hadikusuma and her new product proposition team will be providing strategic direction to drive the innovation, development, and management of a compelling, customer-centric, and synergetic proposition portfolio for all the company’s distribution channels.
Hadikusuma brings with her more than 18 years of experience. She joined AIA Singapore in 2013 as head of customer segment management, and this was followed by a five-year stint as head of product, funds development, and implementation team, overseeing the development, management, and implementation of products, as well as ‘Investment Linked Policy’ (ILP) funds in Singapore. Prior to joining AIA Singapore, she has also held several actuarial, business development, and marketing roles at various life insurance firms.
Sze Keed Wong, AIA Singapore’s chief executive officer, commented that she is delighted to welcome Hadikusuma as the new chief product proposition officer, where she will play an essential role in our transformation into an ‘Organization of the Future’ and digital-first life insurer.
“With her extensive and rounded experience in marketing and actuarial science, Irma will lead AIA Singapore’s ambition to elevate our innovative offerings to a whole new level, all with the intention of fulfilling our brand promise of empowering Singaporeans to live Healthier, Longer, Better Lives,” said Wong.
