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Tag: AIA Singapore

[Campaign] AIA Earth Day
AIA Singapore reframes sustainability through children-led film series
Posted on April 24, 2026
by Sharona Nicole Semilla
Singapore – AIA Singapore is betting that the cleanest answers to sustainability may not come from boardrooms or policy papers, but from children. The insurer has launched a four-part short film series that reframes environmental responsibility through the eyes of children aged six to twelve. The aim...
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ROAD TO HYROX
AIA Singapore champions real transformation with “Road to HYROX” video series 
Posted on November 3, 2025
by Sharona Nicole Semilla
Singapore – AIA Singapore is turning the spotlight on everyday athletes with the launch of “Road to HYROX,” an uplifting new video series that captures the sweat, spirit, and stories behind one of the world’s fastest-growing fitness movements. The multi-episode series brings to life AIA Singapore’s purpose...
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AIA Singapore partners with Singapore Airlines Academy on customer experience training
AIA Singapore partners with Singapore Airlines Academy on customer experience training
Posted on September 1, 2025
by Teddy Cambosa
The initiative, which will be rolled out progressively to all employees, involves a series of workshops designed to strengthen AIA Singapore’s customer service culture.
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AIA Singapore partners with soon-to-open Rainforest Wild Asia, sponsors play space, tapir habitat
AIA Singapore partners with soon-to-open Rainforest Wild Asia, sponsors play space, tapir habitat
Posted on February 14, 2025
by Aliza Carmona
Insurance company AIA Singapore has teamed with Mandai Wildlife Reserve’s Rainforest Wild Asia, set to open on March 12.
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AIA Singapore names Afees Ashroff as new chief technology officer
AIA Singapore names Afees Ashroff as new chief technology officer
Posted on July 15, 2024
by MARKETECH APAC
Ashroff is a highly experienced leader with a wealth of experience spanning over 20 years in both banking and insurance sectors. He has been with AIA Singapore since 2018 and has a profound understanding of the organisation, where he was most recently head of digital technology. 
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AIA Singapore
AIA Singapore appoints Socialyse as its social media agency of record
Posted on April 12, 2024
by MARKETECH APAC
Through the mandate, Socialyse will be responsible for content production, social media strategy, and administration focused on boosting consumer engagement for AIA Singapore. The appointment will take effect in April 2024. 
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MARKETECH-PHOTOS-_2_
AIA Singapore injects humour on new heartfelt campaign urging Singaporeans to get protected against critical illness
Posted on March 4, 2024
by Aliza Carmona
AIA Singapore has partnered with Havas Village Singapore’s integrated specialists from Socialyse, Havas Play, and Arena Media Singapore to launch its latest campaign, raising awareness about the importance of having adequate critical illness (CI) coverage.
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Arena Media retains media mandate for AIA Singapore
Arena Media retains media mandate for AIA Singapore
Posted on February 28, 2024
by Teddy Cambosa
Arena Media Singapore's reappointment by AIA Singapore reaffirms the insurer's confidence in their ability to drive innovative, digital-first media solutions. Together, they have embarked on notable campaigns like the launch of AIA Health360, a comprehensive suite of solutions that covers the full gamut...
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AIA SG announces new leadership appointments as Melita Teo moves to PH market
AIA SG announces new leadership appointments as Melita Teo moves to PH market
Posted on November 22, 2023
by Teddy Cambosa
AIA Singapore has announced the appointments of Irma Hadikusuma as chief marketing and proposition officer and Peter Lee as chief technology officer. Their roles will take effect on December 1 and November this year respectively.
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#EmpoweredWoman2023: AIA Singapore’s Allison Chew on building campaigns that give back
#EmpoweredWomen2023: AIA Singapore’s Allison Chew on building campaigns that give back
Posted on June 27, 2023
by MARKETECH APAC
Under Allison’s leadership, AIA Singapore was able to embrace its inherent brand character while remaining adaptable to consumers’ needs.
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