Singapore – AIA Singapore has announced the appointments of Irma Hadikusuma as chief marketing and proposition officer and Peter Lee as chief technology officer. Their roles will take effect on December 1 and November this year respectively. Meanwhile, current chief customer and digital officer Melita Teo will be assuming the role of chief executive officer at AIA Philippines.
Hadikusuma has been instrumental in building innovative, customer-centric and numerous award-winning solutions for AIA Singapore, recently as its chief product officer. Under Irma’s leadership, powered by insights and analytics, the integrated marketing and proposition function will propel AIA Singapore’s customer-focused agenda.
She was previously a regional business development director with AIA Group, where she was instrumental in delivering key strategic agendas across multiple nascent and mature countries. Prior to that, she was the head of product and investment-linked fund for AIA Singapore, playing a pivotal role in pioneering many first-in-market solutions as well as innovative long-term savings strategy for AIA Group.
Meanwhile, Peter will be responsible for developing and implementing world-class, cutting-edge technology strategies to realise AIA Singapore’s vision and business priorities as a leading life insurer.
He will focus on innovations to continually enhance customers’ experiences with the company, ensuring that AIA Singapore’s tech and digital solutions are aligned with Singapore’s Smart Nation ambitions; and bolstering operational efficiencies and internal processes by developing a comprehensive technological advancement roadmap to transform the business.
He began his professional career at Accenture and brings a wealth of experience backed by a strong leadership track record in various country and regional leadership roles at New York Life, Zurich Insurance and MetLife Insurance. He joins AIA Singapore from Malaysia where he was the Asian and African markets general manager of group operations at AXA. There, Peter led the IT shared services operations and digital transformation efforts in Asia and Africa.
Lastly, Teo brings with her a wealth of experience and proven expertise to her new role as chief executive officer at AIA Philippines. In her most recent role as chief customer and digital officer, she was instrumental in strengthening the customer, brand, health, and wellness propositions of AIA Singapore.
Under her leadership, the enterprise-wide analytics capabilities and usage were enhanced, and the delivery of an integrated digital experience across customers and distribution was accelerated. Melita’s successful track record at AIA Singapore, coupled with her deep understanding of customer needs and her expertise in operations, digital and healthcare transformation, will undoubtedly contribute to the continued growth and success of AIA Philippines.
Wong Sze Keed, chief executive officer at AIA Singapore, said, “The combined marketing and proposition role will further energise our brand and customer value proposition. Irma’s appointment is a testament to her achievements in advancing our commitment to customers through curating a compelling suite of innovative solutions which sets AIA Singapore apart. Her impeccable leadership track record and commitment to excellence will be key in accelerating AIA Singapore’s customer and growth agenda.”
She also added, “I am also delighted to welcome Peter on board as our new chief technology officer. Peter is a highly respected and experienced leader with over 30 years of experience in the insurance and finance industry, where he has led a series of digital transformation projects in Asia and Africa across infrastructure, application and service Delivery. I am confident that Peter will be a strong addition to our management team and will continue to drive transformation for AIA Singapore’s digitalisation agenda. More importantly, with both Peter and Irma’s appointments, I’m confident that AIA Singapore will continue to strengthen our focus on customer excellence and the way we use technology across our organisation to deliver the best service experience.”
