Australia – Due to the scare of health and environmental hazards of most commercial bug repellents, people tend to resort, although unverified, to natural remedies – with some even surprising to see people agreeing to.
This is the theme of the new campaign by Reckitt’s hygiene brand Aerogard as it presents the value of its new ‘100% plant-based’ insect repellent, Aerogard Naturals.
The campaign, which was created in partnership with creative agency Host/Havas, aims to introduce the product as a new ‘force of nature’ that is both effective and safe, in a series of four 15-second spots, designed for TV and online.
The spots feature the ‘Murphey Family’ and the alternative attempts they used to avoid bugs with common and not-so-common natural remedies, such as onions, mozzie bands, and fly swatters, as well as essential oils.
Saurabh Jain, Reckitt Hygiene’s marketing director for ANZ, said, “The creative from Host/Havas brings to life some familiar scenarios, with a touch of humor spritzed throughout, which will resonate with all.”
Jon Austin, the executive creative director at Host/Havas, commented, “It was great to work with our partners at Reckitt Hygiene to showcase a genuine force of nature when it comes to natural pest repellents. I’m looking forward to busting out the Aerogard Naturals as we launch into summer.”
The campaign has been rolled out on 7 November 2021 across TV, online, and social.
