Singapore – Adobe has announced the promotion of Keith Eadie as its new general manager for Asia Pacific (APAC), where he will oversee and drive the company’s business operations across the dynamic market.
Eadie joined the company almost seven years ago through the acquisition of TubeMogul, where he was the chief marketing and strategy officer. At Adobe, he has led several divisions, including Adobe Advertising, Adobe Analytics, and Adobe Sign.
In 2022, Eadie moved to Singapore to lead international product marketing for Adobe’s Digital Experience business. He most recently served as Adobe’s vice president of digital experience strategy and GTM for APAC and Japan. His expertise combines product and marketing innovation with strong business acumen and a passion for bringing people together to drive growth.
As the new APAC general manager, Eadie will report to Stephen Frieder, chief revenue officer of Adobe Enterprise.
Frieder said, “Keith Eadie is a transformational business leader with a track record of driving success across teams and value to our customers. Under Keith’s leadership, I’m excited to see the APAC region continue to build on its strong growth trajectory.”
Also speaking on his promotion, Eadie shared, “As the digital economy continues to expand, and in the era of generative AI, business leaders across APAC are looking to deliver next-generation experiences for their customers. I’m excited for the opportunity to lead an exceptional team and to work with our customers and partners to empower them to drive experience-led growth.”
