Singapore – To bolster network transformation in APAC, ADK Global has announced the promotion of Neville Medhora to the inaugural role of chief transformation officer.
In the new role, he will accelerate ADK Global’s digital transformation by integrating ADK’s business offerings and solutions across regions and clients to achieve specific agency goals in India, Singapore, Thailand, and Vietnam.
Medhora will report to Rie Otsuka, chief growth officer at ADK Global, and work closely with Pradeep Shankar, president of ADK Rage, to champion ADK’s IMC solutions in India.
Medhora joins ADK with over 25 years of experience leading cross-functional teams in design, branding, UI//UX, web technology, search marketing, and social media. At ADK Rage, he innovated several notable optimizations regarding agency planning, agile workflows, and new business lead funnels.
Notably, he also pioneered an audience relationship methodology that greatly improved the agency’s ideation process and delivered outcomes for clients such as Tata Motors, Croma, and Jones Lang LaSalle. He also spearheaded key digital initiatives for clients within the boundaries of the traditional offline format.
On his appointment, Medhora said, “The ADK Global network has both highly talented teams and multifaceted services. My aim is to integrate both into a single-window delivery for our clients.”
He added, “We want to be an agency which can deliver across two fronts. The first is creativity backed by consumer insights and strategic vision. The second is seamless execution of those ideas across mainstream and digital platforms.”
Yasuyuki Katagi, CEO, ADK Global, also remarked, “ADK Global’s ambitions to reimagine the business will be significantly boosted with Neville Medhora’s appointment as our first Chief Transformation Officer. As the prior Head of India and EMEA at ADK Rage, he is ideally placed to leverage and apply ADK Rage’s digital solutions and methodologies across the rest of the network.”
Katagi added, “Within ADK Global, we are always on the lookout for employees who want to be challenged, and it is our responsibility to provide them with the right opportunities. We see Medhora as one such talent and wish him the best in his new role.”
This follows ADK’s appointment of Rie Otsuka as its chief executive officer for Singapore and emerging countries and chief growth officer for ADK Global.
