Singapore – Independent data and digital transformation company ADA, has recently forged a partnership with data and AI company Databricks, aiming to provide best-in-class technology solutions to boost the company’s corporate value.
In this collaborative endeavour, ADA intends to combine its data and AI skills with Databricks, focusing on better ecommerce and marketing analytics. Specifically, they are set to establish a data intelligence platform centred around addressing business challenges across the 12 regions in APAC where ADA operates.
For this particular platform, ADA will use powerful data and AI accelerators which encompass bespoke ecommerce data models. As such, this will provide organisations with essential insights and predictive analytics to help them fine-tune their online operations.
Furthermore, ADA’s dynamic pricing model will enable real-time market adaptation, optimizing revenue potential. It will also enhance data marketplace offerings leveraging its proprietary X-ACT data and integrating services like Composable Customer Data Platform (CDP), demand forecasting, and price optimization.
This provides a versatile framework for businesses to effectively utilize customer data for personalized engagement, underlining ADA’s commitment to equipping businesses with cutting-edge, data-driven tools on Databricks Platform.
Speaking about this venture, Greg Taylor, vice president, partners, APJ, at Databricks, said, “The ability to uncover actionable insights from data has never been more important as enterprises look to adapt, innovate and better prepare for the future in this AI age. ADA has deep industry experience in creating value for both B2B and B2C organisations by leveraging data for applications such as customer acquisition and customer data clean rooms, to name a few.”
“We’re excited to be working with ADA as they leverage the power of Databricks Data Intelligence Platform to help organizations solve their toughest problems with data,” he added.
Srinivas Gattamneni, chief executive officer at ADA, also shared his enthusiasm for the project, stating, “We’re excited about our partnership with Databricks, a pivotal step in revolutionizing data and digital transformation in APAC. By integrating our Data and AI solutions with Databricks’ cutting-edge Data Intelligence Platform, we are actively redefining the future of data analytics and transformation.
“This alliance is a testament to ADA’s dedication not only to advancing AI-driven analytics but also to providing comprehensive data transformation services that enable businesses to navigate and excel in an increasingly digital world, ” he concluded.
By enhancing the company’s data marketplace offers, this particular initiative spotlights ADA’s commitment to provide companies with modern, data-driven solutions as well as flexible frameworks that leverage customer data for personalised engagement.
