Kuala Lumpur, Malaysia – With its commitment to promoting gender equity, digital-first agency Lion & Lion has rebranded itself to be called ‘Lion & Lioness’ for the entire duration of international women’s month. This is to celebrate the said designated period of honouring women, with the brief name change also coming with an empowering tagline, ‘Roaring for Equity’; and a new logo to boot showing a lion and lioness.
With a team that is currently consisting of 60% female, Lion & Lion emphasised that the agency is taking meaningful steps to establish a network that values and recognises the contributions of its female staff whilst creating a more effective team that can better serve the clients.
Some of these efforts include introducing two initiatives for the support of female employees such as creating a ‘priority room’ in the Kuala Lumpur office to give a comfortable space for upcoming mothers who need a private area to breastfeed or rest and an alarm keychain that can be used in times of danger.
This Women’s Month, Lion & Lion also gives a spotlight to its female leaders or ‘lioness’ from the different departments of people & culture (HR), traffic, media planning, and in-house marketing & communication team who play significant roles in operating internal processes and client servicing.
These female executives include regional head of people & culture Mawar Mustaffa; client services manager Julia Michelle Boudville; media lead Rafeah Siron; and senior marketing manager Menuka Vejasegaran.
The special rebranding comes with an on-ground celebration at the Kuala Lumpur office on 8 March where all employees, regardless of gender, can enjoy the team building and engaging activities.
As an agency that aims integrate data and creativity, Lion & Lion continues to drive efforts in providing impactful solutions for clients. Earlier this year, it expanded its offerings by launching a film production studio to connect its integrated creative, social, and digital experience solutions.