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Tag: rebranding

Hong Leong Islamic Bank rebrands as HLB Islamic, introduces ‘Hayat’ wealth stewardship proposition
Hong Leong Islamic Bank rebrands as HLB Islamic, introduces ‘Hayat’ wealth stewardship proposition
Posted on March 13, 2026
by Teddy Cambosa
The bank said the Hayat proposition represents a shift from viewing financial products as standalone transactions to a broader framework that integrates financial planning throughout a customer’s life stages.
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RS Bunda Group Volare rebranding lead
RS Bunda Group appoints Volare Advertising Network to lead comprehensive rebranding efforts
Posted on February 2, 2026
by Aliza Carmona
Jakarta, Indonesia – Volare Advertising Network, through its subsidiary agency Eyden, has been named the lead agency for RS Bunda Group’s brand overhaul, overseeing everything from visual identity to integrated CRM and patient acquisition strategies. RS Bunda Group, also known as the Bunda Hospital Group,...
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THE KALLANG SG
Singapore Sports Hub renamed The Kallang in major precinct-wide rebrand
Posted on December 1, 2025
by Sharona Nicole Semilla
Singapore — Kallang Alive Sport Management has rebranded as The Kallang Group, with the Singapore Sports Hub adopting the new name The Kallang, signalling a renewed push to broaden sport, entertainment, lifestyle, and community offerings across the precinct. Chairman Keith Magnus and chief executive...
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Grab’s GrabRewards is now GrabCoins
Grab’s GrabRewards is now GrabCoins
Posted on November 18, 2025
by Teddy Cambosa
Grab said the evolution of its loyalty programme reflects ongoing efforts to enhance the benefits available through its growing suite of services.
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PepsiCo unveils new corporate brand identity after nearly 25 years
PepsiCo unveils new corporate brand identity after nearly 25 years
Posted on October 29, 2025
by Teddy Cambosa
The redesign includes a new logo, colour palette and custom typeface, which PepsiCo said are meant to represent its values and its ambition to show greater cohesion between its corporate identity and its consumer-facing brands.
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wbd hbo max rebrand 2025
‘HBO Max’ brand returns as Warner Bros. Discovery revamps streaming strategy 
Posted on May 16, 2025
by Aliza Carmona
USA – Warner Bros. Discovery (WBD) revealed that its flagship streaming service, Max, will be rebranded as HBO Max this summer, marking a strategic return to the iconic HBO brand for its streaming service to emphasise quality and distinctiveness in content. The rebrand was announced during WBD’s Upfront...
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Charting an ‘extraordinary journey’: How IMAJEN crafted the rebranding of E&O’s Andaman as a world-class destination
Charting an ‘extraordinary journey’: How IMAJEN worked on brand improvement of E&O’s Andaman as a world-class destination
Posted on May 16, 2025
by Teddy Cambosa
Set against the allure of island city living in Penang, Andaman is a 760-acre reclaimed development that’s presented as E&O’s boldest vision yet.
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Coda refreshes brand identity to reflect partner-centric goal
Coda refreshes brand identity to reflect partner-centric goal
Posted on November 22, 2024
by Aliza Carmona
From ‘Coda Payments’, the company has updated its name to ‘Coda’, reflecting its intent to go beyond payments and gaming.  
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Biti's Hunter taps Dentsu Redder for bold rebrand campaign focused on stepping forward
Biti's Hunter taps Dentsu Redder for bold rebrand campaign focused on stepping forward
Posted on November 5, 2024
by Teddy Cambosa
Biti's Hunter emerges as a rallying call—empowering them to push boundaries, make history, and shape culture. With a striking new identity, the brand aims not just to stay relevant, but to own the emotional moments where boldness and progress ignite.
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Digimind rebrands as Onclusive Social, marking full integration with Onclusive
Digimind rebrands as Onclusive Social, marking full integration with Onclusive
Posted on October 29, 2024
by Teddy Cambosa
This integration will also provide clients with the tools they need for a complete view of their media presence and performance, encompassing earned, owned, and shared media landscapes.
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